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Help Center/Integrations and automation/Integrations overview

Integrations overview

Martijn Douma
Martijn Douma · Co-founder bluebarry
Updated September 25, 2026

Integrations connect bluebarry to your store and to the tools you already use. Your webshop integration puts bluebarry live and keeps products in sync. Marketing integrations send what shoppers tell you (quiz answers, popup sign-ups, consent) to your email, ads and data tools, so you can act on it there.

Find your integrations

Go to Integrations under Workspace in the sidebar. At the top you see your Tenant ID with a copy button: the webshop apps and plugins ask for it. Below are four sections.

Integrations page with the Tenant ID at the top and the Connect your webshop section
The Integrations page, with your Tenant ID at the top.

Connect your webshop

Your own platform is shown first. The others sit under View other CMS platforms. Each integration loads the bluebarry script on your store, which brings your quizzes, search, product chat and popups along. The card texts mention quizzes, but everything else comes with them.

Webshop integrations
PlatformWhat it does
ShopifyApp from the Shopify App Store. Loads bluebarry, syncs products, tracks checkouts.
WooCommerceWordPress plugin. Loads bluebarry, syncs products (live or by feed), tracks orders.
Magento 2Module for Magento and Adobe Commerce. Loads bluebarry and tracks every paid order after a bluebarry touch. Syncs products, no feed needed.
LightspeedApp from the Lightspeed eCom app store. Adds quizzes, tracks orders, syncs products.
CCV ShopApp from the CCV Shop app store. Loads bluebarry, syncs products, tracks checkouts.

Another platform or a custom site? Click View embed code under Custom website or unsupported CMS? and see Add your quiz funnels to your store.

Marketing and analytics

Marketing & analytics section with the Klaviyo, Omnisend, Spotler Activate, BigQuery, Meta and Google Tag Manager cards
The Marketing & analytics section.
Marketing and analytics integrations
IntegrationTypeWhat it does
KlaviyoEmail and SMS marketingSends profiles with quiz answers and consent, plus quiz events for flows.
OmnisendEmail and SMS marketingSends contacts with quiz answers and recommendations, plus quiz events.
Spotler ActivateCustomer data platformSyncs customer profiles, quiz answers and recommendations.
BigQueryData warehouseSyncs visitor profiles into your own BigQuery dataset.
MetaAds and audiencesSends quiz events to your Meta pixel and keeps your segments in sync as Custom Audiences.
Google Tag ManagerAnalytics and trackingA ready-made container that sends quiz events to Google Analytics 4.

Missing a tool? Click Let us know at the bottom of the section.

Automation platforms

  • Zapier connects bluebarry to thousands of apps. You can start a Zap right from the card. See Use Zapier with bluebarry.
  • Make.com is a visual automation builder for multi-step workflows. See Set up Make.com.

Developer area

The Developer area at the bottom opens with a click. It holds API keys (for the Shopify, WooCommerce and Lightspeed product sync, Zapier, Make and your own code), Webhooks to send events to any URL, and a link to the API docs. See Set up webhooks and Manage API keys.

What your tools receive

Every shopper who leaves an email address or phone number through bluebarry gets a profile under Audience → Profiles. It holds their quiz answers, popup fields and consent choice. Connected marketing tools receive these profiles automatically, and each integration article explains exactly what it sends. You can check the sync status of every profile, see Review profile sync status.

Related articles

Connect Klaviyo

Connect Klaviyo to send shoppers, their quiz answers and quiz events from bluebarry, choose your subscription settings and check that data arrives.

Read article →

Connect Meta

Connect Meta to send quiz events to your pixel from browser and server, map product ids for dynamic ads and sync segments as Custom Audiences.

Read article →

Install the bluebarry Shopify app

Install the Shopify app, finish the setup wizard or connect an existing account, turn on Bluebarry Core Script and see which theme blocks you get.

Read article →

Set up webhooks

Send quiz answers, results, profile updates and submitted emails or phone numbers to any URL, with signed requests, custom headers, delivery logs and retries.

Read article →

Can’t figure it out? We probably can.

Every article here was written by the people who built the product. If one of them still leaves you stuck, tell us and we’ll fix it.

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