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All Posts (12)
Guides (5)
Tutorials (3)
Strategy (3)
Insights (1)
Zero-party data collection through product quizzes
Guides

Zero-Party Data: The Complete Guide for eCommerce Brands (2025)

Learn what zero-party data is, how it differs from first-party data, and discover 8 proven methods to collect it. This comprehensive guide covers examples, best practices, and strategies for eCommerce success.

JRJelmer Reitsma
12 min read
June 18, 2025
Conversational commerce customer interactions
Guides

Conversational Commerce: A Complete Guide to Conversational Customer Interactions (2025)

Discover how conversational commerce is transforming eCommerce through AI chatbots, messaging apps, and voice assistants. Learn strategies, tools, and best practices for implementing conversational commerce.

JRJelmer Reitsma
14 min read
June 18, 2025
Nike guided selling shoe finder example
Guides

Guided Selling in eCommerce: A Complete Guide for 2025

Learn what guided selling is and how it transforms online retail. This complete guide covers product advisors, quizzes, AI recommendations, and how to implement guided selling for higher conversions.

JRJelmer Reitsma
10 min read
January 23, 2025
Blog How To Build a Quiz
Guides

How to Build a Product Quiz (in 2026)

A comprehensive guide covering everything you need to know about creating a product recommendation quiz for your eCommerce business. Learn quiz design, implementation, examples, marketing strategies, and advertising.

JRJelmer Reitsma
8 min read
January 15, 2025
Product Detail Page improvement for higher ROAS
Tutorials

The Product Detail Page (PDP) Improvement that will get you a HIGHER ROAS

Learn how to create a Product Check for your PDP that helps shoppers confirm if it's the right item for them — and if there are better alternatives.

JJelmer
5 min watch
January 8, 2025
Boost SEO performance with bluebarry
Tutorials

Boost Your SEO Performance with bluebarry

Maximize sales from your SEO efforts, and make on-page improvements by customer-driven ideas with bluebarry.

JRJelmer Reitsma
4 min watch
January 8, 2025
E-commerce buyer statistics and insights
Insights

9 Statistics on Orienting E-commerce Buyers (FAQ Style)

Discover key statistics about how orienting buyers behave in eCommerce. Learn about personalization preferences, cart abandonment rates, decision overload, and the effectiveness of guided selling tools.

JJelmer
5 min read
December 16, 2024
Nike shoe finder product advisor example
Strategy

5 Steps Towards Marketing Success with a Product Advisor

Learn the 5 essential steps to leverage a product advisor for marketing success. Covers design, website integration, audience understanding, content & SEO, and audience building based on advisor behavior.

JJelmer
12 min read
December 14, 2024
Understanding the customer consideration phase
Strategy

Winning the Consideration Phase of Your Customer

Understand the consideration phase of the buyer's journey and learn practical strategies to win over customers. Discover how to guide buyers, engage them on product pages, and outperform your competition.

JRJelmer Reitsma
8 min read
November 21, 2024
Social proof importance for e-commerce
Strategy

Why Social Proof Should Be a Top Priority for your E-Commerce Business

Learn why social proof is essential for e-commerce success. Discover the psychology behind social proof, where to place it, and how to prioritize building testimonials and reviews for higher conversions.

JJelmer
8 min read
November 12, 2024
Product detail page optimization example
Guides

Product Page (PDP) Optimization: Your Route to a High-Converting PDP

Learn how to optimize your product detail pages for higher conversions. Covers measuring success, imagery, pricing, descriptions, CTAs, and building an action plan for PDP optimization.

JJelmer
10 min read
November 6, 2024
Selling profitable products with bluebarry
Tutorials

How to Sell More of Your Most Profitable Products

Adding margins to the products in your product feed is a great way to sell more of your high-margin products with bluebarry. Here's how.

JRJelmer Reitsma
3 min watch
January 8, 2024

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