Quiz funnel software for ecommerce
A quiz funnel doesn't.
Landing page, quiz, result page, email follow-up. One funnel that takes a shopper from "no idea" to "add to cart" in under two minutes. Built for stores where 1,000s of SKUs are scaring people off.
Free for 14 days. First funnel live in days, not months.
What is a quiz funnel?
A quiz funnel is a guided path that asks shoppers a few smart questions and walks them from ad click to the right product: landing page, quiz, personal result page, follow-up email. It does what your best salesperson would do: ask, listen, recommend. Instead of dumping visitors on a collection page with 400 options and wishing them luck.
One funnel. Four stages. Zero dead ends.
Landing pages that pull people in
Your ad made a promise. The landing page keeps it. Purpose-built pages with one job: get shoppers to hit "start". No menus, no distractions, no exit ramps.
Quiz landing pages
A quiz that asks the right questions
Who's it for? What's the occasion? What's the budget? Six question types, branching logic, and answer formats that feel like a conversation, not a form. Shoppers finish it because it's about them.
See how quiz logic works
Result pages that actually sell
No generic "here are 12 options". A personal recommendation with the reasoning spelled out: "You said X, so this one." That's the moment browsing turns into buying.
Product recommendations
Email that knows what they want
Every answer syncs to Klaviyo, Omnisend or ActiveCampaign as zero-party data. Your flows stop guessing. "Hey, you wanted a quiet heater for a small bedroom" beats "Hey, we sell heaters" every single time.
Klaviyo integration
Loved by E-Com Brands & Agencies
What they achieve with quiz funnels
“I had been looking for a good product quiz and a helpful partner for almost a year. There are several providers, but Bluebarry stands head and shoulders above the rest!”
Your ads work. Your collection pages don't.
You pay for the click. The shopper lands on a wall of 60 products, filters for 10 seconds, and leaves. That's not a traffic problem, that's a dead end. A quiz funnel gives paid traffic somewhere to go: a path that ends at one product with their name on it. One customer saw a 22% ROAS increase just by swapping the destination.
Landing page
all components
Hundreds of SKUs, zero clue what to buy
Big catalog, big problem. Shoppers don't compare 400 products, they freeze and bounce. Choice paralysis isn't cured by better filters. It's cured by asking three questions and doing the choosing for them. That's the whole trick.
Personalized recommendations and dynamic bundles
Recommend a product that fits. Every shopper, every time. Want a higher AOV? Stop pushing the same static bundle on everyone. Dynamic bundles build themselves from the quiz answers, so every shopper sees a bundle that's actually theirs. Bigger carts, no discount in sight.
From store URL to live funnel in four steps
You don't need a dev team or a design degree. Just a URL and 30 minutes.
Generate
Paste your store URL. The AI builds the funnel: theme, questions, design, matched to your catalog.
Tweak
Adjust tone, colors, questions and logic until it feels like your brand.
Launch
Embed it, run ads to it, watch start and completion rates roll in.
Optimize
Every answer makes the recommendations sharper. The funnel learns, you profit.
What a good quiz funnel looks like
Our internal benchmark is an 80% completion rate. Funnels that underperform get fixed, not ignored. We take this personally.
Trusted by eCom Business and Agencies
Real results from real quiz funnels.
Marco Bosgraaf
Owner, Piecesofart.com
Bluebarry's support is excellent. They help wherever they can and they've also done a large part of the app's implementation. The app itself is very easy to use, and we will be expanding it in the near future to make sure we use its full potential!
Rick Brener
Commercial Director, Opnieuw!
Bluebarry directly improved our most critical metric: ROAS. We integrated it with our WooCommerce store and email marketing platform, giving us the flexibility to build quiz funnels that outperform any product listing page or landing page we've used for paid ads.
Jeroen Slagboom
Marketing Manager, Ergo2Work
Quiz-funnel users convert 126% better on our multi-language eCom stores. One hundred and twenty-six percent!
Jelmer Zijlstra
Digital Marketing, Dimplex Fires
Bluebarry has saved us weeks of time and a good bit of budget. The guided selling tool we've built together for our premium electric fires just works. Choosing the perfect fire for your home isn't easy. There are so many options and details to consider, but bluebarry makes that process simple. The tool is easy to maintain, update, and roll out across our multi-regional website. It helps our users cut through the noise to quickly find exactly what they need. Bottom line: 93% more leads, and better-quality ones too. On top of that, the team is genuinely great to work with: super clear, fast to respond, and always helpful when something comes up.
Sjoerd Schrijver
Owner, DoeHetZelfVeranda
Buying our products from our store requires some know-how. That knowledge is now built right into our bluebarry's product quizzes. They're also integrated with Klaviyo (ESP), letting us personalize email flows based on quiz answers. And the best part? Everything was live within just two days, fully integrated with my Lightspeed store.
Dennis Hondema
Head of Marketing, Lightsandstyling.com
With over 7,000 products in our store, we noticed that customers need help making the right choice. Product quizzes have therefore become crucial. It was important to us that design was on-point and that we could easily manage it ourselves. With bluebarry, we found exactly that combination. What's more, collaborating and communicating with their team is very easy, which makes the process even more enjoyable!
Quiz funnel FAQ
Your catalog is big. That should be an advantage.
Paste your store URL and get a working quiz funnel to play with. Free for 14 days. If you're serious about fixing choice paralysis, this is the fastest way to find out what it's worth.
Free for 14 days. No credit card required.