Product Finders that help your eCommerce visitors choose
Unclear product filters aren’t helping your visitor decide on the perfect product for them. Product finders help eCommerce businesses improve product discovery for their visitors. While gaining invaluable insights through user interaction.
Always 14 days free. No creditcard required.
Trusted by DTC eCommerce brands
and agencies
What is a product finder?
Product finders use targeted questions and underlying filtering techniques to recommend products based on how and why someone needs a specific product. This is an effective method for webshop marketeers or owners for increasing conversion, reducing returns and gaining audience insights.
Why turn to bluebarry for building product finders?
Orienting buyers have a hard time deciding on the perfect product. Online stores often use technical filtering, but 84% of buyers have trouble understanding them. The large amount of products and technical specifications of products results in your buyers not making a decision, or making the wrong one. With bluebarry we offer a way out.
Increased and improved conversions with a Product Finder Quiz
When you help your visitors find the perfect product. They:
- Are more likely to buy.
- Are more likely to buy the right product.
- Are more satisfied with their purchase.
Intuitive question and answer building
Your product finders need questions and answers. It’s the core of product discovery:
- Build or generate questions yourself.
- Use smart ordering for displaying questions.
- Map answers to product filters.
Audience driven insights
When you capture the data of the visitors that are using your product finder, you:
- Get clear insights in the wants and needs of your audience.
- Use this information to improve overall marketing.
Standard templates or customized design
You’ve invested in your branding and website design for a reason. A product finder needs to blend in on your website.
- Customization possibilities to align with your website design.
- Use standard bluebarry product finder templates.
- Fully customized interfaces.
A Product Finder that always Integrates With Your Stack
Connect Shopify, WooCommerce or any other platform to sync your products in real time. Integrate with ESPs, CDP, and Analytics tool to get even more out of your recommendation quiz.
Setup your first eCommerce product finder.
Just 3 steps to go.
Build your design
Match your product recommendations
Launch & Publish your product finder
"The product finder guides our buyers by asking relevant questions about how people are going to use our ergonomic chairs. We see an increase in conversions."
Jeroen Slagboom (Marketing Manager Ergo2Work)
Frequently Asked Questions about bluebarry's Product Finders.
How is AI being used in Product Finders?
AI can be used in various ways to improve eCommerce product finder software. First, it can help set up your product finder by generating questions and answers directly from your existing product data, saving you implementation time. Another way to use AI in product finder software is to build “conversational commerce.” This approach moves beyond static questions and answers by using AI to create dynamic conversations, understand what your visitors are looking for, and recommend suitable products based on the interaction.
How do I integrate a Product Finder on my webshop?
Integrating a product finder into your webshop doesn’t have to be a complex task. Most product finder tools share similar methods for website implementation.
Bluebarry’s product finder works with WooCommerce, Shopify, Lightspeed, Magento, Shopware, BigCommerce, PrestaShops, and every other CMS that you can imagine.
Here’s how ours works:
First, you’ll need to add a tag to your website. While this can be done using Google Tag Manager (GTM), we generally recommend embedding the tag directly as hard-coded HTML on your page. This approach ensures better reliability, as ad blockers sometimes interfere with GTM—something you definitely want to avoid with a product finder.
Is a Product Finder a form of Guided Selling?
Yes, product finders are a type of guided selling software. Guided selling is a technique commonly used in eCommerce, though it’s also applied across other industries. It involves helping buyers find the right product by addressing their specific needs and preferences. Product finders, achieve this by asking targeted questions and recommending suitable products based on the buyer’s responses.
Build your first Product Finder for free.
Start a no-commitment 14-day free trial and enjoy all bluebarry’s features on your webshop. (No credit card needed.)