Guided Selling Software for eCommerce That Actually Converts
Your webshop feels like stepping into a crowded gym for the first time ... Help your buyers always find the perfect product with guided selling software for DTC eCommerce brands.
Always 14 days free. No creditcard required.
Trusted by DTC eCommerce Brands & Agencies
Your Customers Are Drowning in Product Options
When you’ve built a catalog with 50+ products, watching customers leave because they can’t find what fits them best hurts. Traditional product filters? Often too complex.
Search bars? Useless when customers don’t know what they need.
The result: 78% of online shoppers feel overwhelmed by product choices. Most abandon their search entirely.
Improve product discovery with guided selling software
Your webshop feels like stepping into a crowded gym for the first time … Remember how that feels? Overwhelm, anxiety, uncertainty.
In that state of mind, no one is going to buy your product.
Think of your best in-store experience. A understands your needs and guides you to the right solution. Guided selling software helps ecommerce by providing interactive product advisors. These advisors offer personal assistance to thousands of customers at the same time.
Smart Product Matching = Better Business Results
Guided selling platforms use interactive tools like product quizzes to learn what customers need. They then match these needs to the best products using smart algorithms and machine learning.
Results:
– 35% average conversion rate increase for guided selling users
– 40% higher average order value when customers receive tailored recommendations
– 73% of customers report guided selling helps them find better products
Give Personal Assistance Without the Person
Guided selling systems handle complex product selection automatically. Your sales team focuses on high-value interactions while artificial intelligence handles routine guidance. This sales enablement approach delivers personalized experiences at scale.
Zero-Party Data Collection That Actually Matters
Every interaction with your guided selling tool reveals customer preferences, pain points, and buying motivations. This customer data improves your customer journey, informs product development, and enables better segmentation across your marketing funnel.
All while adding more conversions to your monthly KPIs.
Why DTC eCommerce Brands Choose bluebarry
Designed for Brands That Value Design
Most guided selling tools feel like generic widgets. We understand that customer experience matters. Build product quizzes that integrate with your brand’s look and feel.
Handles Large Product Databases
Every guided selling interaction reveals customer preferences, pain points, and buying motivations. This customer data improves your sales process, informs product development, and enables better segmentation across your marketing funnel.
Guided Selling success stories from other eCom brands
Fotocadeau: 20.2% of guided selling users buy
Fotocadeau.nl has a huge range of photo products, which causes choice stress among its visitors. Now fotocadeau.nl helps its visitors choose with bluebarry. With clear results: 20.2% of quiz takers buy.
126% increased conversion rate for Ergo2Work
Choosing the right ergonomic workplace products (keyboards, mice) is very hard for ergo2work’s audience. But now ergonomic advice is included into smart product quizzes.
Core Components of Effective Guided Selling Technology
Interactive Product Quizzes
Conversational interfaces that understand customer needs through smart questioning. Go beyond basic quizzes to create dynamic experiences that adapt based on responses.
Intelligent Recommendation Engine
Advanced algorithms that consider product attributes, customer preferences, inventory levels, and business rules to deliver relevant product suggestions in real time.
Behavioral Analytics & Optimization
Track how customers interact with guided selling tools. Identify optimization opportunities and A/B test different flows to improve performance.
Cross-Platform Compatibility
Deploy guided selling technology across desktop, mobile, and tablet experiences. Maintain consistent functionality regardless of how customers access your store.
Not sure where to start? Read our guided selling guide (2025)​
A full explanation into the world of guided selling. What it is, great examples, and types of solutions out there.