Guided selling software for ecommerce
Your catalog holds the answer. Your shopper doesn't know the question.
Guided selling replaces filters with a short conversation: a handful of questions, then the product that fits. Built for stores where 50 near-identical SKUs make choosing harder, not easier.
Free for 14 days · live in an afternoon · works with any product feed
Guided selling is only what a good salesperson already does: ask a few questions, work out what actually matters, and show the one thing that fits. Software has spent twenty years making people dig instead.
Most visitors leave because nothing obviously fits.
You built a catalog of 50, 500 or 50,000 products and every one of them is defensible. The shopper cannot tell which is for them, so they leave to think about it and never come back. That is not a product problem. It is an unanswered question.
Filters assume expertise your shoppers do not have.
Faceted navigation asks people to already know which specs matter, which is fine for the 5% who do. Guided selling asks about the situation instead, then does the spec translation itself. Conversion moves from the 2-5% typical of a product page into double digits.
Every answer is something a click never told you.
Session recordings show you where people hesitated. A guided flow tells you what they wanted, what they ruled out and what they were willing to spend. That feeds your merchandising, your buying and your email programme, not just this session.
One guided flow. Four things you don't have to build.
The AI writes the flow from your feed
Connect your catalog and the AI works out which questions narrow the field fastest, then writes them. You are not mapping answers to products by hand, and you are not staring at an empty question builder.
Answers map to real product attributes
Every answer filters against live feed data: variants, stock, attributes, margin. Add a product tomorrow and it joins the matching on its own, because nothing was hard-coded to a specific SKU.
See the product finder →
Category page, popup, landing page, nav
Same flow, different surfaces. Put it where the hesitation actually happens, which for most stores is halfway down a category page on a phone.
See quiz landing pages →
See where they drop, then fix it
Drop-off per question, completion rate, revenue attribution and the full answer distribution. Launching the flow is step one. Reading it every week is what makes it earn.
From product feed to guided flow in four steps.
An afternoon, not a quarter. No developer and no question-writing workshop.
Connect
Point us at your feed. Shopify, Magento, WooCommerce, Lightspeed or any feed URL.
Generate
The AI reads your attributes and proposes the questions, the order and the matching logic.
Style
Fonts, colors, spacing and buttons to match your site, so it does not read as a bolted-on widget.
Place
Embed it on category pages, in a popup, on a landing page or in your navigation.
What good guided selling looks like.
Our internal benchmark is an 80% completion rate. Flows that stay under it get fixed, not ignored. We take this personally.
What they achieve with guided selling.
"Quiz-funnel users convert 126% better on our multi-language stores."
Wired into everything you already run.
Shopify, Magento, WooCommerce and Lightspeed, plus Channable for feeds and Klaviyo, Omnisend and ActiveCampaign for email. Every answer flows into the tools you already run.
See all integrations
Guided selling FAQ
What is the difference between guided selling and a product quiz?⌄⌃
Guided selling is the strategy: helping shoppers decide instead of making them search. A product quiz is one way to do it. Bluebarry covers the whole toolkit, including quizzes, landing pages, search and recommendations.
Will this work with a large product catalog?⌄⌃
Yes, and it is the case it was built for. 50 SKUs or 50,000, including complex variants. More attributes make the recommendations sharper, not the setup harder.
How long does implementation take?⌄⌃
You can be live in an afternoon. Connect the feed, let the AI generate the questions, make your edits and publish. There is no development work involved.
Will it look like our site?⌄⌃
Yes. Fonts, colors, spacing and button styles are all yours. The point is that shoppers should not be able to tell it is a separate tool.
Where should I put the flow?⌄⌃
Wherever people hesitate. Category pages and mobile popups do most of the work for most stores, with a dedicated landing page for paid traffic.
What if I need help?⌄⌃
We answer our own phone. Support is the team that built it, not a ticket queue.
Generate your guided flow today.
Stop making shoppers dig.
Paste your store URL and get a working guided flow on your own catalog. If your category pages are doing the deciding, this is the fastest way to see what asking instead is worth.
Free for 14 days · no credit card required