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Guided Selling Software for eCommerce Brands With Complex Catalogs

Guided selling software guides customers to their perfect product through strategic Q&A experiences, eliminating choice paralysis in large catalogs. Unlike traditional filtering, guided selling converts 2-3x higher. Learn more about guided selling in eCommerce.

Powerstation quiz funnel
Elegance Tiles quiz funnel
Scent Nest quiz funnel
Kampeerhal quiz funnel

Trusted by D2C eCommerce brands and agencies

Kampeerhal Roden
Scent Nest
Candle Guy
Daylee
DHW
Dimplex
Tomorrowmen
Doe Het Zelf Veranda
Elegance Tiles
RedBanana
Ergo2Work
Horeca Gemak
Gonect
Power Station Shop
Kampeerhal Roden
Scent Nest
Candle Guy
Daylee
DHW
Dimplex
Tomorrowmen
Doe Het Zelf Veranda
Elegance Tiles
RedBanana
Ergo2Work
Horeca Gemak
Gonect
Power Station Shop

Why eCommerce Brands Need Guided Selling Software

Most Visitors Leave Because They Can't Find What Fits

You built a catalog of 50+ products. Your customers bounce because they don't know which one's right for them. Your filters assume they already understand the differences. Your search bar assumes they know what to look for. Most don't. Result: 78% of shoppers feel overwhelmed by too many choices. They leave without buying anything.

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Need help keyboard shop example

Guided Selling Software Asks Instead of Making Them Dig

Guided selling software works like a good salesperson. Ask a few questions. Figure out what matters. Show what fits. No digging through filters. No guessing which specs matter. Just questions that make sense, answers that narrow things down, products that actually match. Conversion rates jump from 2-5% (typical for product pages) to 10-20% when you guide people instead of making them search.

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Guided selling example

How bluebarry's Guided Selling Software Works

AI Builds the Questions For You

Connect your product feed. bluebarry's AI looks at your products and attributes, figures out which questions narrow things down fastest, then generates the whole flow. You don't write questions. You don't map answers to products manually. The backend filtering handles the matching. You're live in an afternoon instead of spending weeks building it yourself.

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Product matching interface

Looks Like Your Site, Not a Cheap Plugin

Most guided selling tools look terrible. Generic layouts. Random fonts. Wrong colors. Makes your site look cheap. bluebarry lets you control everything. Match your exact fonts, colors, spacing, button styles. The quiz looks like it belongs on your site because you built it to match.

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Design keyboard quiz example

Works Wherever You Need It

Category pages. Homepage popup. Dedicated landing page. Navigation bar. Same quiz, different places. Optimized for mobile because that's where most of your traffic comes from. Real-time analytics show you where people drop off so you can fix what's not working.

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GoCups quiz example

Designed for Brands That Value Design

Most guided selling tools feel like generic widgets. We understand that customer experience matters. Build product quizzes that integrate with your brand's look and feel.

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Design options

Handles Large Product Databases

Every guided selling interaction reveals customer preferences, pain points, and buying motivations. This customer data improves your sales process, informs product development, and enables better segmentation across your marketing funnel.

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Product matching

Guided Selling Examples: DTC Brands Using bluebarry

Fotocadeau quiz example popup

Fotocadeau: 20.2% of guided selling users buy

Fotocadeau.nl has a huge range of photo products, which causes choice stress among its visitors. Now fotocadeau.nl helps its visitors choose with bluebarry. With clear results: 20.2% of quiz takers buy.

Ergo2Work quiz example popup

126% increased conversion rate for Ergo2Work

Choosing the right ergonomic workplace products (keyboards, mice) is very hard for ergo2work's audience. But now ergonomic advice is included into smart product quizzes.

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Key features of Effective Guided Selling Technology

Product matching

Interactive Product Quizzes

Conversational interfaces that understand customer needs through smart questioning. Go beyond basic quizzes to create dynamic experiences that adapt based on responses.

Performance dashboard

Intelligent Recommendation Engine

Advanced algorithms that consider product attributes, customer preferences, inventory levels, and business rules to deliver relevant product suggestions in real time.

Launch settings

Behavioral Analytics & Optimization

Track how customers interact with guided selling tools. Identify optimization opportunities and A/B test different flows to improve performance.

Design options

Cross-Platform Compatibility

Deploy guided selling technology across desktop, mobile, and tablet experiences. Maintain consistent functionality regardless of how customers access your store.

All features

Frequently Asked Questions About Guided Selling Software

From prompt to Guided Selling Quiz in 5 minutes

Tell us what kind of quiz you want to build. It'll be generated in seconds.

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