Uses AI to generate your entire question flow.
Guided Selling Software for eCommerce Brands With Complex Catalogs
Guided selling software guides customers to their perfect product through strategic Q&A experiences, eliminating choice paralysis in large catalogs. Unlike traditional filtering, guided selling converts 2-3x higher. Learn more about guided selling in eCommerce.
Always 14 days free.
Trusted by D2C eCommerce brands
and agencies
Why eCommerce Brands Need Guided Selling Software
Most Visitors Leave Because They Can't Find What Fits
You built a catalog of 50+ products. Your customers bounce because they don’t know which one’s right for them.Your filters assume they already understand the differences. Your search bar assumes they know what to look for. Most don’t.Result: 78% of shoppers feel overwhelmed by too many choices. They leave without buying anything.
Guided Selling Software Asks Instead of Making Them Dig
Guided selling software works like a good salesperson. Ask a few questions. Figure out what matters. Show what fits.
No digging through filters. No guessing which specs matter. Just questions that make sense, answers that narrow things down, products that actually match.
Conversion rates jump from 2-5% (typical for product pages) to 10-20% when you guide people instead of making them search.
How bluebarry's Guided Selling Software Works
AI Builds the Questions For You
Connect your product feed. bluebarry’s AI looks at your products and attributes, figures out which questions narrow things down fastest, then generates the whole flow.
You don’t write questions. You don’t map answers to products manually. The backend filtering handles the matching. You’re live in an afternoon instead of spending weeks building it yourself.
Looks Like Your Site, Not a Cheap Plugin
Most guided selling tools look terrible. Generic layouts. Random fonts. Wrong colors. Makes your site look cheap.
bluebarry lets you control everything. Match your exact fonts, colors, spacing, button styles. The quiz looks like it belongs on your site because you built it to match.
Works Wherever You Need It
Category pages. Homepage popup. Dedicated landing page. Navigation bar. Same quiz, different places.
Optimized for mobile because that’s where most of your traffic comes from. Real-time analytics show you where people drop off so you can fix what’s not working.
How bluebarry's Guided Selling Software Works
Designed for Brands That Value Design
Most guided selling tools feel like generic widgets. We understand that customer experience matters. Build product quizzes that integrate with your brand’s look and feel.
Handles Large Product Databases
Every guided selling interaction reveals customer preferences, pain points, and buying motivations. This customer data improves your sales process, informs product development, and enables better segmentation across your marketing funnel.
Guided Selling Examples: DTC Brands Using bluebarry
Fotocadeau: 20.2% of guided selling users buy
Fotocadeau.nl has a huge range of photo products, which causes choice stress among its visitors. Now fotocadeau.nl helps its visitors choose with bluebarry. With clear results: 20.2% of quiz takers buy.
126% increased conversion rate for Ergo2Work
Choosing the right ergonomic workplace products (keyboards, mice) is very hard for ergo2work’s audience. But now ergonomic advice is included into smart product quizzes.
Key features of Effective Guided Selling Technology
Interactive Product Quizzes
Conversational interfaces that understand customer needs through smart questioning. Go beyond basic quizzes to create dynamic experiences that adapt based on responses.
Intelligent Recommendation Engine
Advanced algorithms that consider product attributes, customer preferences, inventory levels, and business rules to deliver relevant product suggestions in real time.
Behavioral Analytics & Optimization
Track how customers interact with guided selling tools. Identify optimization opportunities and A/B test different flows to improve performance.
Cross-Platform Compatibility
Deploy guided selling technology across desktop, mobile, and tablet experiences. Maintain consistent functionality regardless of how customers access your store.
Frequently Asked Questions About Guided Selling Software
Will this work when I have a large product catalog?
Got a complex product catalog with 50+ SKUs, multiple variants, and a lot of detailed attributes? That’s our sweet spot. Our matching engine actually gets better when you sell larger product catalogs. All without losing the capabilities for a beautiful quiz design.
How long does guided selling software implementation take?
Most brands go live the same afternoon. Product sync takes a few minutes. Question setup and design can be generated. Finetuning everything might take 30 minutes. No developer needed.
Of course, you can integrate with your ESP (e.g. Klaviyo or Reloadify) or CDP (e.g. Spotler), which adds some time delay to your implementation.
However, well worth it!
What is the difference between Guided Selling and Product Quizzes?
Same thing. “Guided selling” emphasizes the consultative approach. “Product quiz” describes the format. Both mean asking questions to help people find the right product.
Bluebarry works as product recommendation quizzes or product finder tools. Same platform, call it whatever fits your marketing.