bluebarry helps shoppers find the right product on your store. It does that with product quizzes, on-site search, recommendations, collection pages, product chat and popups. Experiments show which version of a quiz, search setup, popup, collection page or recommendation block sells best. They are not separate tools stitched together. They share one product catalog, one script on your store and one profile per visitor, so what a shopper tells one app, the others can use.
Find your way around Studio
- Home, at the top of the sidebar, is Barry and your personalization loop: every module, with the ones that are live and their numbers for the last 7 days. Right below it sit Audience, with Profiles (what bluebarry learns about each shopper) and Segments (the groups you target), Analytics, with your store's numbers and every module side by side, and Experiments.
- Live on your store lists the modules that are live or have a draft. Click one to open its pages. + Add a module below it opens the loop, where you add the next one.
- At the bottom, Search (⌘K on a Mac, Ctrl+K on Windows) jumps to any page, quiz or product. Store data holds the data the modules share, and Settings holds your account, team and billing.
The modules
Studio calls the apps modules. Start with one and add the others when you are ready. A module shows in the sidebar under Live on your store once it is live or has a draft. On Home, the modules are grouped in three stages of the personalization loop: Recognize why a shopper is here, Personalize the store around them and Profit from a bigger order.
| Module | What it does for shoppers | Where you set it up |
|---|---|---|
| Quiz funnels | Asks a few questions and recommends the products that fit the answers. | Quizzes |
| Search | Shows results as shoppers type, forgives typos, and adds filters, synonyms and a full results page. | Search |
| Recommendations | Product blocks on product and cart pages that show what goes together, what other shoppers viewed, or alternatives. | Recommendations → Blocks |
| Collection pages | Restyles your collections with one template, adds quiz banners and puts the products each returning shopper is most likely to want first. | Collection pages |
| Product chat | Answers questions about a product or helps shoppers choose across your catalog, using only your product data. | Product chat |
| Popups | Collects emails and phone numbers, asks a quick question or shows an offer, at the right moment. | Popups |
Experiments let you test a new version of a quiz, search setup, popup, collection page or recommendation block on some of your shoppers, and keep whichever works better. You find them under Experiments at the top of the sidebar. See How experiments work.
The data they share
Under Store data at the bottom of the sidebar sits everything the modules have in common. Click it to open its pages in three groups: Catalog, Orders and traffic and Store setup.
- Products. Your catalog, with its properties (brand, size, skin type and so on), collections and feeds. It syncs from Shopify, WooCommerce, CCV Shop or Magento, or comes in through a CSV or Google Sheets feed. Quiz matching, search filters and ranking, product chat answers and popup product targeting all read this one catalog. Fix a property once and every app gets better.
- Orders and traffic. The Orders imported from your store, and the Traffic rules that give visitors a profile property based on how they arrived.
- Your audience. Your visitors' profiles and the Segments built from them. Both sit at the top of the sidebar, under Audience.
- Personalizations. Every rule that gives a segment its own experience, with numbers on whether it works. Open it under Analytics → Personalizations.
One script on your store
Quizzes, search, product chat and popups reach your store through the same bluebarry script. On Shopify you switch it on with the bluebarry app embed. WooCommerce, Magento, Lightspeed and CCV Shop have their own plugin or integration, and any other store adds one line of code. Once the script is there, a live popup or a search configuration that you switch on needs no extra code. The script only loads the parts your store uses, so it stays small. See built for a fast storefront for the numbers.
On Shopify, recommendations and collection pages reach your store through the bluebarry Shopify app: recommendation blocks go on your pages as blocks in the theme editor, and collection pages are published to your theme as collection templates.
One profile per visitor
bluebarry recognizes a returning visitor with a first-party cookie and keeps one profile for them. Their quiz answers, searches, filter clicks, popup submissions, chats and product views all land on that profile. When they type their email into a quiz or popup, or place an order, the profile gets a name and an email address.
Quiz answers and popup fields are saved as profile properties. That is the information shoppers chose to share with you, such as their skin type or budget, and it is what makes the next step possible.
Segments on top of profiles
A segment is a live group of profiles that match your rules. Rules can combine what people told you (quiz answers, popup fields, consent) with what they did (products viewed, searches, quizzes left halfway, purchases, revenue). You then put segments to work:
- Give a segment its own search results, for example pinning fragrance-free products for shoppers who said they have sensitive skin.
- Decide who sees a popup, or who never does.
- Keep a Meta Custom Audience in sync with the segment.
Profiles can also sync to Klaviyo, Omnisend, Spotler Activate, BigQuery and your own webhooks, so your email and ad tools get the same data.
How the apps hand off to each other
Because the apps share one script and one visitor, they can pass a shopper along instead of starting over:
- A search for “gift” can show your gift finder quiz right in the search results.
- A quiz result page can offer Ask about your results, which opens product chat with the shopper's answers and recommendations already loaded (on pages where product chat is on).
- Product chat can run a quiz you link to it and explain the results.
- A popup button can open a quiz, and a popup can open when a shopper gets stuck: after searches that find nothing, a quiz closed early, or a chat closed without a click.
- Every app adds to the same cart.
Measuring what works
Each app has its own numbers: Quizzes → Results for quizzes, the Analyze step of a search configuration, the Insights tab of a popup and the Insights step of product chat.
Analytics, at the top of the sidebar, puts it all on one page with one date range. Overview has your store's revenue, orders and returning customers. Modules shows every module side by side, each with its own main number. Personalizations brings together every segment rule and compares it with a group of shoppers who did not get it, so you see whether the personalization earns its keep. See Read your store analytics.
Barry, your AI marketer
Barry lives on Home and reads all of the above: your catalog, your apps, your audience and their results. Ask Barry where you are losing sales and what to change, and Barry can make the change for you. Barry is also built into the search, product chat, popup and quiz editors. See meet Barry.