A short glossary of the words you will meet in bluebarry and in this help center. Handy when you are finding your way around, or explaining your setup to a colleague. For the bigger picture, read how bluebarry fits together.
The platform
Platform terms| Term | What it means |
|---|
| Studio | The bluebarry app where you and your team set everything up, at app.bluebarry.ai. |
|---|
| Barry | The AI marketer on your Dashboard and inside the editors. Barry reads your store's data, answers questions and makes changes when you ask. |
|---|
| bluebarry script | The one script on your store that delivers quizzes, search, product chat and popups. On Shopify it is the bluebarry app embed. |
|---|
| App | One of the things bluebarry puts on your store: quiz funnels, search, product chat and popups. |
|---|
The apps
App terms| Term | What it means |
|---|
| Quiz funnel | A product quiz: questions, the rules that match answers to products, a result page and how it shows up on your store. Often just called a quiz. |
|---|
| Search configuration | Everything about how search behaves and looks on one storefront: what counts as a match, ranking, filters, synonyms, redirects and styling. Found under Merchandising → Search. |
|---|
| Quiz trigger | A search setting that shows one of your quizzes in the search results when shoppers type certain words, such as "gift". |
|---|
| Product chat | An AI shopping assistant on your store that answers questions about a product or helps shoppers choose across your catalog, using only your product data. |
|---|
| Popup | A message that opens on your store to collect an email or phone number, ask a quick question or show an offer, with rules for when, where and to whom it shows. |
|---|
Quiz builder terms
Quiz builder terms| Term | What it means |
|---|
| Question | A step in the quiz, such as a preference, size, goal or contact question. |
|---|
| Answer | An option shoppers pick, or the value they type in, that shapes which products they get. |
|---|
| Internal name | A short name for a question or answer that only your team sees, in the editor, analytics and integrations. It is also the key a quiz answer is saved under on the shopper's profile. |
|---|
| Filter question | A question whose answers remove products that do not match. |
|---|
| Ranking question | A question whose answers move better-matching products up without removing the rest. New questions are ranking questions. |
|---|
| Global filter | A rule on Match products that applies to the whole quiz, for example "only products in stock". |
|---|
| Result card | One product slot on the result page. The first card shows the best match. |
|---|
| Comparison label | A short word shown on result cards to show which answers a product matches, such as "Waterproof". |
|---|
| Publish | Turning the current draft into the version shoppers see. Edits after that stay in the draft until you publish again. |
|---|
Product and matching terms
Product and matching terms| Term | What it means |
|---|
| Product property | Structured product data, such as brand, size, color, skin type or price. Every app uses the same properties. |
|---|
| Collection | A collection or category from your store, synced into bluebarry. You manage collections in your store. |
|---|
| Feed | A CSV file or Google Sheet that brings products into bluebarry when your store does not sync them directly. |
|---|
| Filter | A rule that includes or excludes products based on a property, such as "Category equals Running". |
|---|
| Full match | A result card setting that applies to the whole quiz. It hides ranking question answers that would rule out a product matching every answer 100%. |
|---|
Audience terms
Audience terms| Term | What it means |
|---|
| Profile | Everything bluebarry knows about one visitor: quiz answers, popup submissions, searches, product views, consent, orders and, once they share it, their email or phone number. |
|---|
| Zero-party data | Information shoppers choose to tell you, such as their goals, needs and preferences in a quiz or popup. |
|---|
| Consent | Whether a shopper agreed to receive marketing. bluebarry keeps the history per profile and passes it on to your email tools. |
|---|
| Segment | A live group of profiles that match your rules, such as "said sensitive skin in the quiz and has not bought yet". Membership updates by itself. |
|---|
| Personalization | A rule that gives a segment its own experience, such as pinned search results, along with the numbers on whether it works. |
|---|
| Holdout | A small share of a segment that deliberately does not get the personalization, so you can measure the difference. |
|---|
| Order | A purchase imported from your store. Orders power purchase-based segments and revenue numbers. |
|---|
