bluebarry uses a few product terms across quizzes, product data, recommendations, profiles, landing pages, and analytics. Use this reference when you are getting oriented or explaining setup to your team.
Quiz builder terms
| Term | What it means |
|---|---|
| Quiz funnel | The full guided quiz experience, including questions, logic, results, and launch settings. |
| Question | A step shoppers answer in the quiz, such as a preference, size, goal, or contact question. |
| Answer | A selectable option or input value that can influence matching and follow-up behavior. |
| Internal name | An internal label that helps you recognize questions or answers in setup, analytics, and integrations. |
Product and matching terms
| Term | What it means |
|---|---|
| Product property | Structured product data such as size, color, category, skin type, price, or use case. |
| Filter | A rule that includes or excludes products from recommendations based on quiz answers or global settings. |
| Result card | A configured recommendation block on the result page, usually tied to products or a product group. |
| Full match | A stricter matching setup where products need to satisfy all required criteria before they appear. |
Customer data terms
| Term | What it means |
|---|---|
| Profile | The visitor record bluebarry builds from quiz answers, email or phone inputs, consent, and recommendations. |
| Zero-party data | Information shoppers intentionally share in the quiz, such as goals, needs, and preferences. |
| Landing page | A hosted page that can introduce a quiz, explain an offer, and drive shoppers into the funnel. |