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Help Center/Quiz builder/Quiz editor overview

Quiz editor overview

Martijn Douma
Martijn Douma · Co-founder bluebarry
Updated September 25, 2026

The quiz editor is where a quiz comes together: the questions shoppers see, the rules that turn their answers into product recommendations, a test run, and how the quiz appears on your store. This article is a quick tour so you know where everything lives.

Open the editor

  1. In the sidebar, go to Quiz funnels → All quizzes.
  2. Click Edit on the quiz you want to work on, or click Add quiz funnel to create a new one.

The four steps

The quiz editor header with the quiz name, the Design quiz, Match products, Test flow and Launch steps, the Publish quiz button and Ask Barry

The top of the editor shows four steps. You can jump between them at any time.

Quiz editor steps
StepWhat you do there
Design quizWrite the start page, questions, answers and result page, and style the quiz with your brand.
Match productsConnect each answer to your product properties, set rules for the result cards, and add global filters for the whole quiz.
Test flowPick answers like a shopper would and see which products come out, with the reasons why.
LaunchChoose how the quiz opens on your store (pop-up, side panel, embedded or full page), when it opens automatically, and the install steps for your platform.

A red number on Match products is a warning. It counts answers that match no products at all. Hover over it to see which ones. If your global filters leave no products, it says so.

Find your way around Design quiz

The Design quiz step with the Content panel on the left, the quiz preview in the middle and Question settings on the right
  • Left panel, Content tab: the parts of your quiz in order: Start page, Questions, Result page and Product check. Click one to open it.
  • Left panel, Design tab: your themes, with logo, fonts, colors, buttons, animations and page styles.
  • Middle: a live preview. Click any text in it to edit it in place. Use Preview to click through the quiz and the Mobile or Desktop button to switch devices. The editor opens in mobile view.
  • Right panel: the settings for whatever you selected, such as the question type or the result page layout.

In the header

Quiz editor header
ControlWhat it does
Back arrowTakes you back to All quizzes.
Quiz nameClick the pencil next to it to rename the quiz or change its description. Only your team sees these.
Publish buttonMakes your changes live. It reads Publish quiz the first time, then Publish 1 change or Publish 3 changes when there is something new, and No changes, view implementations when everything is live.
Ask BarryOpens Barry beside your work (⌘J or Ctrl+J). Barry can change questions, copy and the result page for you.

Saving and publishing

There is no save button. Every change is saved to your draft as you make it. Shoppers keep seeing the published version until you click the publish button in the header, then Publish new version and Publish. See publish a quiz funnel.

Where the answers go

Each answer a shopper gives is saved on their profile, under the question's internal name. From there you can build segments on it, give those segments their own search results, choose who sees a popup, and sync the answers to Klaviyo and other tools. Clear internal names make all of that easier.

Next: create and edit questions.

Related articles

Create and edit questions

Add quiz questions by hand or with AI, choose one of eight question types, and set options such as required answers, consent and layout.

Read article →

Preview and test a quiz

Click through your quiz like a shopper, see which products each answer path returns and why, and find out why an expected product is missing.

Read article →

Publish a quiz and manage versions

Publish your quiz draft from the editor, review what changes, name the version, and go back to an earlier version when a change doesn't work out.

Read article →

Meet Barry, your AI marketer

Ask Barry about your store, act on For you findings, let Barry make and undo changes, and use Barry in the editors and the weekly email.

Read article →

Can’t figure it out? We probably can.

Every article here was written by the people who built the product. If one of them still leaves you stuck, tell us and we’ll fix it.

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