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Help Center/Audience and personalization

Audience and personalization

Understand shopper profiles, build segments, import orders, and measure what your personalizations earn.

Articles

9 articles in audience and personalization

Profiles overview

See what a bluebarry profile holds: quiz answers, searches, popup sign-ups, chat, views and orders, and how to import customers from other tools.

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Find and review a profile

Filter profiles by consent or purchases, read a shopper's profile, split a profile that mixes two people, and export or anonymize a shopper.

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Understand zero-party data

Learn how quiz answers, popup fields and consent become profile properties, where to see them, and how to use them in segments, search and email.

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How bluebarry recognizes customers

Understand how bluebarry links anonymous visits to a customer once they share an email at checkout or in a form, and what that means for your email tools.

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Check profile sync status

See whether profiles reached Klaviyo, Omnisend or Spotler Activate, find profiles a tool rejected, and retry them after fixing the cause.

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Build segments

Create live groups of shoppers from profiles, with Barry or rule by rule, preview who matches and use them in search, popups and Meta.

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Import your orders

Import your orders from Shopify, CCV Shop or a CSV file to power best sellers, purchase history and purchase-based segments.

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Measure personalizations

Read the Personalizations page: exposure, uplift with its confidence range, incremental revenue, what each status means and what to do next.

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Set profile properties from ads and traffic

Give visitors a profile property from the Meta ad they clicked, paid Google, Pinterest or any other source, so segments pick them up like a quiz answer.

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Other topics

Getting startedQuiz builderQuiz matching and resultsLaunch and embedSearchProduct chatPopupsRecommendationsCollection pagesExperimentsProduct dataAnalytics and reportingShopifyEcommerce platformsIntegrations and automationDeveloper platformLanding pagesAccount and billingTroubleshooting

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Every article here was written by the people who built the product. If one of them still leaves you stuck, tell us and we’ll fix it.

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