Profiles and personalization

Review profiles, zero-party data, consent, sync status, and post-checkout identity workflows.

Articles

5 articles in profiles and personalization

Profiles Overview

Profiles collect zero-party data from quiz answers, email submissions, phone submissions, consent state, and recommendation behavior so marketers can understand and.

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Filter and Review Profiles

Filter profiles to review consent, sync status, email or phone identifiers, quiz answers, and recommendation data for the shoppers you want to analyze or follow up with.

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Understand Zero-Party Data

Understand zero-party data so your team knows what shoppers intentionally share through quiz answers and profile fields.

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Identify Customers After Checkout

Use customer identification after checkout to attach an email or external identity to an earlier quiz session.

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Review Profile Sync Status

Review profile sync status to see whether profile data with email or phone identifiers reached connected tools such as Klaviyo or Omnisend.

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