Understand zero-party data so your team knows what shoppers intentionally share through quiz answers and profile fields.
Review Profile Data
- Go to Profiles.
- Click View (4) or another View action in the Properties column.
- Review Marketing consent given, Marketing consent declined, or Marketing consent unknown.
- Review Product Recommendations to see the products shown to the shopper.
- Review Quiz Answers to understand the shopper's declared preferences.
bluebarry updates profiles from quiz answer events and result events. Email and phone answers become profile identifiers, while other answer values become profile properties.