Profiles collect zero-party data from quiz answers, email submissions, phone submissions, consent state, and recommendation behavior so marketers can understand and follow up with shoppers.
Review Profiles
- Go to Profiles.
- Review the profile list.
- Use consent filters to narrow the list.
- Open a profile to inspect quiz answers and recommendation data.
- Check sync status when connected to Klaviyo or Omnisend.
What Profiles Contain
| Data | Why it matters |
|---|---|
| Quiz answers | Shows declared shopper preferences. |
| Email, phone, and identity | Connects quiz activity to follow-up when available. |
| Consent state | Helps decide whether profile data can be synced or subscribed. |
| Recommendations | Shows which products were presented to the shopper. |
| Sync status | Indicates whether profile data reached connected ESPs. |