Experiments

Learn how experiments test new versions of quizzes, search, popups and pages on some shoppers, shift traffic to what works and keep the winner.

Start an experiment from a sentence or in five steps: choose the goal, the share of shoppers and how carefully results are judged, then launch.

Build a new version to compare with your original: edit a copy in the editor, make quick changes, or ask AI to draft it, then preview it.

Understand the verdict, counted shoppers and likely ranges, learn when a version wins, then publish it, pause, stop or drop a version.

Choose an autopilot mode, decide what AI may change and set its limits, and ask Barry to explain results or set up an experiment for you.

Find out why an experiment is paused, stopped, cannot launch, has no winner or counts no orders, and what to do about each case.