Audiences & personalization
Every visitor gets their own store.
Bluebarry keeps one profile per shopper, from quiz answers, searches, views and orders. Build audiences on it in plain words, and every search, recommendation, popup and checkout offer adapts to who is looking.
Book a 15 min demo
Your shoppers tell you what they want in every answer, search and order. Bluebarry keeps it in one profile, and every tool reads it.
How it works
One profile per shopper, built as they shop
What they told you in a quiz or popup, what they viewed, searched and filtered on, what they bought and where they came from. All in one profile, synced to Klaviyo, Omnisend and Spotler Activate. Import your order history and customer lists to start with everything you already know.
Audiences in plain words, sized before you use them
Gourmand fans who finished the quiz but didn't buy. VIPs with three orders. Shoppers who searched boots twice this month. Combine answers, behaviour, purchases, revenue, market and consent, see how many shoppers match right away, and sync any audience to Meta as a custom audience.
Personal from the very first click
A visitor from your vanilla Reels ad, a Pinterest pin or a spring campaign gets a profile property before they've done anything. So the ad about dry skin lands in a store that already leads with dry skin, and a quiz answer always wins once they give one.
One audience, every tool
Boost products in search for one audience, give VIPs their own recommendations and offers, show new visitors a quiz instead of a discount, and personalize the checkout. Then prove it works with an experiment.
Run experiments →
Audiences that do something.
Collect, combine and use shopper data across every bluebarry tool.
One profile, read by everything you run.
Profiles sync to Klaviyo, Omnisend and Spotler Activate, audiences sync to Meta, and your order history comes in from Shopify, Magento, WooCommerce or a CSV.
See all integrations
Frequently asked questions
Where does the data come from?⌄⌃
From your own store: quiz answers and popup fields shoppers fill in, what they view, search and buy, and where they arrive from. You can add your order history and customer lists on top.
Is this GDPR proof?⌄⌃
Bluebarry records page views only after analytics consent, and consent itself is a condition you can build audiences on. Shopper data stays in your account.
Do I need a lot of traffic?⌄⌃
No. Personalization works from the first visitor with a quiz answer or a visitor source. Audiences simply grow as more shoppers arrive.
Does it work with my email tool?⌄⌃
Profiles sync to Klaviyo, Omnisend and Spotler Activate, so the same answers drive your flows and your store.
Make every visit feel personal.
Book a 15 minute call and we'll show audiences and personalization built on your own store's data.
15 minutes, your own store, no obligations.