Conversion attribution explains how bluebarry connects quiz sessions, recommended products, result clicks, and purchase events into analytics and revenue reporting.
Review Attribution
Attribution Inputs
| Input | Why it matters |
|---|---|
| Quiz session | Identifies the shopper's quiz path. |
| Result viewed | Confirms the shopper saw recommendations. |
| Result opened | Shows product interest after the result page. |
| Conversion event | Connects checkout or purchase activity to the quiz. |
| Order and line items | Power revenue and product-level reporting. |
Dashboard Signals
| Signal | What it shows |
|---|---|
| Started | Sessions that began the quiz funnel. |
| Engaged | Sessions that answered at least one question. |
| Completed | Sessions that completed the quiz. |
| Conversions | Sessions with tracked conversion activity. |
| Advised Revenue | Revenue connected to quiz recommendations. |