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Track WooCommerce Checkout Conversions

Track WooCommerce Checkout Conversions

MD
Martijn Douma · Co-founder bluebarry
Last updated: May 15, 2026

Track WooCommerce checkout conversions so bluebarry can connect quiz activity to purchases and revenue.

How Tracking Works

  1. Start a bluebarry quiz session on the WooCommerce storefront.
  2. Continue to checkout with a safe demo product.
  3. Complete the order in the demo store.
  4. The plugin copies the bluebarry session data to the WooCommerce order before payment completion.
  5. When WooCommerce marks payment complete, the plugin sends a conversion event to bluebarry with the session, user, advisor, currency, totals, and order item payload.
  6. If a billing email is available, the plugin also sends an identify request so the quiz session can be matched to a profile.

Conversion dispatch is best-effort from the plugin, so server-side bluebarry logs or analytics are the source of truth after the checkout request finishes.

Related articles

Connect WooCommerce

Connect WooCommerce with the bluebarry WordPress plugin so your store can load quiz scripts, sync products, support add-to-cart behavior, and track conversions.

Sync WooCommerce Products

Sync WooCommerce products so bluebarry can recommend WordPress store products in quizzes and product-check experiences.

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