Shopify checkout conversion tracking sends completed order data to bluebarry so analytics can connect quiz sessions to purchases and advised revenue.
What Shopify Sends
- Confirm the bluebarry Shopify app is installed.
- Confirm conversion tracking is enabled in Shopify if the setup flow requires it.
- Open the storefront in a private browser window.
- Complete a quiz session.
- Complete a test checkout.
- Return to bluebarry analytics after processing.
- Check conversion and revenue metrics.
Data Used for Attribution
| Data | Why it matters |
|---|---|
| Order total and currency | Powers revenue reporting. |
| Line items | Helps connect purchased products to recommendations. |
| Session context | Connects the order to the quiz interaction. |
Customer Privacy and Consent
The bluebarry pixel uses Shopify's Customer privacy consent state. Shopify applies privacy requirements to the whole pixel extension, so both conversion attribution and product-view history require analytics and preferences permission. Product views power recently viewed and personalized recommendations. The pixel does not send the buyer's checkout email. If a shopper withdraws either required permission, collection stops for later events.
Shopify determines whether permission is required from the shopper's region and your store's privacy configuration. Configure the Shopify cookie banner or a compatible consent management platform so the shopper's choice is recorded in Shopify. bluebarry does not independently infer the shopper's jurisdiction.
bluebarry does not declare the pixel data as a sale of data. This assumes you use bluebarry as a processor or service provider. Review that setting with your privacy advisor if your use of the data differs.