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Help Center/Analytics and reporting/Measure advised revenue

Measure advised revenue

Martijn Douma
Martijn Douma · Co-founder bluebarry
Updated September 25, 2026

Advised revenue is the value of orders placed by shoppers who finished one of your quizzes. It is the quickest way to see what your quizzes bring in.

Review advised revenue

  1. Go to Quiz funnels → Analytics.
  2. Pick All quiz funnels or one quiz, and a date range.
  3. Read the Advised revenue card. The arrow compares it with the previous period of the same length.
  4. In Performance over time, open the metric menu and select Revenue to see it per day, week or month.
The Advised revenue card and the Performance over time chart set to Revenue.

What counts

  • An order counts when it comes from a quiz session that reached the results. The shopper does not have to buy the exact product the quiz recommended.
  • bluebarry uses the order total. Orders tracked twice are counted once.
  • Amounts are shown in euros. Other currencies are converted at the day's rate. When a rate is not available, those orders are left out and the card says which currencies.

Advised revenue shows what quiz shoppers spent, not how much extra the quiz earned. To compare what quiz shoppers spend per order with everyone else, look at the Average order value card on the same page.

If revenue is missing

Revenue needs conversion tracking on your checkout. See understand conversion attribution for how orders are linked to quizzes and what to check when they do not show up.

Related articles

Understand conversion attribution

How bluebarry links an order to the quiz before it, how each platform tracks orders, and what to check when conversions are missing.

Read article →

Read quiz funnel metrics

What started, engaged and finished sessions, advised revenue, emails collected, the conversion funnel and average order value tell you about a quiz.

Read article →

Quiz analytics overview

Find quiz analytics under Quiz funnels, filter by quiz and date, read the cards, funnel and insights, and ask Barry about what you see.

Read article →

Can’t figure it out? We probably can.

Every article here was written by the people who built the product. If one of them still leaves you stuck, tell us and we’ll fix it.

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