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Help Center/Recommendations/Design and add recommendations to your store

Design and add recommendations to your store

Martijn Douma
Martijn Douma · Co-founder bluebarry
Updated September 26, 2026

Once a block recommends the right products, make it look like part of your store, check it in the preview and place it in your Shopify theme. This takes a few minutes and needs no code.

Match the block to your store

Open the block and go to Configure → Design.

  • Content: the Title and an optional Description shoppers see above the products.
  • Display: Product grid or Horizontal carousel.
  • Products to show: 1 to 24, 4 by default. In a grid, Columns sets how many sit side by side (2 to 6). On narrow screens the grid wraps onto more rows, so cards stay readable.
  • Image corners: sharp, rounded or extra rounded.
  • Currency: the currency prices are shown in. It starts as your Shopify currency.
  • More options → Spacing: the space between products, 0 to 80 pixels.
The Design section of a recommendation block with Title, Description, Display, Products to show, Columns and Image corners, and the live preview on the right

The block inherits your store's fonts. Labels the block writes itself, such as "This item" or "Your savings", follow the shopper's language in English, Dutch, German, French, Spanish and Italian. Your title and description are shown as you typed them.

Custom code

For full control, open Custom code at the bottom of the Design section. Add CSS to restyle the built-in design. The CSS only affects this block, never the rest of your store. Click Customize the HTML to take over the markup as well; it starts from the current design. Use the built-in design removes your HTML and CSS again, and cannot be undone. If a developer edits the HTML, they should keep the data-bb- attributes, because clicks, bundle selection and add to cart rely on them.

Prefer not to touch code? Open Barry (⌘J or Ctrl+J) and ask "Style this block to match my brand".

Preview the block

The live preview sits beside your settings on the Configure step. Under Source products, pick the product a shopper is viewing, or several products to act as a cart, and see what the block recommends. Switch between desktop and mobile, or click Open full preview for a larger view.

The Preview step has an audience picker at the top: choose Everyone or one of your segments to see exactly what those shoppers get. Buttons in the preview work, but nothing is added to a real cart.

Add the block to your Shopify theme

Before you start, make sure the bluebarry app is installed and Bluebarry Core Script is switched on under App embeds. See Install the bluebarry Shopify app.

  1. In the block editor, open Embed and click Copy ID under Add to Shopify.
  2. In Shopify, go to Online Store → Themes and click Customize.
  3. Open the template you want, for example your default product page or the cart page.
  4. Click Add block or Add section, open Apps and choose bluebarry recs.
  5. Paste the ID into Block ID, move the block to where you want it and click Save.
The Embed step of a recommendation block with the block ID and a Copy ID button under Add to Shopify, and an embed snippet under Other storefronts

Until you paste an ID, the theme editor shows a short reminder in the block's place. Shoppers never see it. You can place the same block on several templates, and different blocks on the same page.

Choose the right page

The block works out what to recommend from the page it sits on:

What a block recommends from
Where you place itWhat it recommends from
Product pageThe product the shopper is viewing. The block follows the variant they pick, so a bundle always starts with the right shade or size.
Cart page and other pagesThe products in the cart. The block updates when the cart changes. With an empty cart, a block that recommends automatically has nothing to start from and stays hidden.

Products already in the cart are never recommended, wherever the block sits. For your homepage, a block with Choose specific products is usually the better fit.

Custom and headless storefronts

If your storefront does not use the Shopify theme editor, the Other storefronts part of the Embed step has a one-line snippet for your developer. With the bluebarry script on the page, they add it where the block should appear and fill in the products to recommend from and the products in the cart:

<div data-bluebarry-recommendations="YOUR-BLOCK-ID"></div>

Changes go live straight away

There is no publish button. Every change you make in the editor is live on your store within moments. To prepare a bigger change without affecting shoppers, duplicate the block, work on the copy, and swap the Block ID in your theme when it is ready. Deleting a block makes its placements disappear from your store, so remove the app block from your theme as well.

Next steps

  • Offer bundles and discounts
  • Troubleshoot recommendations

Related articles

Create a recommendation block

Set up a recommendation block with Barry, choose complementary products, viewed together or alternatives, and control which products it may show.

Read article →

Install the bluebarry Shopify app

Install the Shopify app, finish the setup wizard or connect an existing account, turn on Bluebarry Core Script and see which theme blocks you get.

Read article →

Troubleshoot recommendations

Fix recommendation blocks that do not show, stay empty, recommend the wrong products or do not apply their discount at checkout.

Read article →

Can’t figure it out? We probably can.

Every article here was written by the people who built the product. If one of them still leaves you stuck, tell us and we’ll fix it.

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