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Create and Edit Questions

Create and Edit Questions

MD
Martijn Douma · Co-founder bluebarry
Last updated: May 19, 2026

Questions shape the path a shopper takes through the quiz. Use the design workspace to add questions, edit their wording, and choose how shoppers should answer.

Add or Edit a Question

Question settings panel with display options including Phone.
  1. Go to Dashboard.
  2. Open the quiz funnel you want to edit.
  3. Click Design quiz.
  4. Select the question you want to change.
  5. Edit the question text directly in the editor.
  6. Update Internal name in the question list if you need a clearer internal label.
  7. In Question settings, choose the answer type that fits the experience.
  8. Continue editing the quiz or switch to Match products when you are ready to map answers to product data.

After you update a question, the preview reflects the changed wording and display behavior.

Question Settings

SettingWhat it controls
DropdownShoppers pick from a list of answer options.
PictureShoppers choose visual answer options.
ButtonsShoppers click text-based answer buttons.
TextShoppers type a free-text answer.
EmailShoppers enter an email address with email validation.
PhoneShoppers enter an international phone number with country selection and validation.
NumberShoppers enter a numeric value.
ShadePrivate beta. Shoppers take or upload a selfie, see an analysis state that can align to the detected face, and receive a Monk Skin Tone and undertone result that can drive product matching. The option only appears for tenants with beta features enabled.

Related articles

Configure Answer Options

Answer options are the choices shoppers select in each question. Configure answer labels, order, images, and follow-up logic before you publish the quiz.

Use Skip Logic

Use skip logic when an answer should send shoppers past questions that no longer apply to them.

Preview and Test a Quiz

Preview and test your quiz before publishing so you can catch confusing questions, broken paths, and empty recommendations while changes are still in draft.

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