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Help Center/Quiz matching and results/Troubleshoot a quiz with no matching products

Troubleshoot a quiz with no matching products

Martijn Douma
Martijn Douma · Co-founder bluebarry
Updated September 25, 2026

When a quiz shows no products, or an answer you set up never appears, a filter is almost always the reason. Either a rule is too strict, products are missing a property value, or the global filters leave nothing to choose from. bluebarry points you to the problem.

What shoppers see

bluebarry hides answers that would lead to zero products, so shoppers don't hit an empty result page halfway through. The side effect: an answer with a broken filter simply disappears from the quiz. If an answer is missing on your store, check its filter first.

Find the rule that matches nothing

The red badge on the Match products tab with a tooltip listing answers with 0 matching products
  1. In the sidebar, go to Quiz funnels → All quizzes and click Edit on your quiz.
  2. Look at the Match products tab. A red badge with a number means there is a problem. Hover over it to see which answers match 0 products, or whether your global filters match 0 products.
  3. Open Match products → Global Filters and check the product count. If it is 0, fix the global filters first: nothing else can work until they leave products.
  4. Go to Questions & Answers and click an answer from the badge list. Its product count shows 0.
  5. Loosen or fix the rule: a broader value, contains instead of equals, or an extra OR condition.
  6. Run through the quiz again on the Test flow tab and publish.

Common causes

Causes and fixes
CauseWhat to do
Global filters match 0 productsRemove the global filters, then add them back one by one and watch the count.
An answer filter is too strictUse a broader value or fewer AND rules. A typo in a value also matches nothing.
Products miss the property valueFill the property through your feed mapping or on the product page.
Several answers combine to nothingWith multi-select questions set to AND, every choice must fit. Switch Multiple answer behavior to OR, or make the question a ranking question.
The catalog is smallStrict filters need enough products. Add products or use ranking questions.
Variants change the countCheck Treat variants as separate products under Global Filters.
Require full match is onIt hides ranking answers without a perfect match. Turn it off if too many answers disappear.

Related: Configure answer product filters, Set global filters for a quiz and Fix no products in results.

Related articles

Configure answer product filters

Connect each quiz answer to your product properties in Match products, let AI suggest the rules, combine them with AND and OR, and check product counts.

Read article →

Set global filters for a quiz

Use global filters to decide which products a quiz may recommend at all, such as only items in stock or one market, and treat variants as separate products.

Read article →

Fix no products in results

When a quiz result shows no products, use the Match products tab to find the answer rule or global filter that excludes everything, and loosen it.

Read article →

Can’t figure it out? We probably can.

Every article here was written by the people who built the product. If one of them still leaves you stuck, tell us and we’ll fix it.

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