GDPR and ePrivacy regulations require that you only add visitors to your marketing lists when they have explicitly agreed to receive marketing emails. Bluebarry handles this directly inside the quiz builder: add an Email question, turn on the Ask consent toggle, customise the checkbox text, and bluebarry takes care of the rest — no code required.
Step 1: Configure your sync settings
If you only want to sync profiles to Klaviyo when visitors have given consent, go to Integrations > Klaviyo and click the gear icon to open Settings. Enable Only if consented to ensure that only profiles with explicit consent are synced to Klaviyo.
Step 2: Add an Email question to your quiz
Open your quiz in the bluebarry builder and click Add question in the Questions section. Give the question a display text such as "Enter your email address" and set the Internal name to email. In the Question settings panel on the right, click Email as the question type. The preview updates immediately to show the email input field.
Step 3: Enable the Ask consent toggle
In the same Question settings panel, scroll down to the Validation section and turn on the Ask consent toggle. The quiz preview immediately shows a consent checkbox below the email input with the default placeholder text: I agree to receive updates, type '@' to insert links.
Step 4: Edit the consent checkbox text
Click directly on the consent text in the quiz preview. A blue underline appears confirming the field is now editable. Select all and replace the placeholder with your own consent copy, for example: "Yes, I agree to receive personalised product recommendations and marketing emails." Keep the copy concise and specific so visitors know exactly what they are agreeing to.
Step 5: Open the variable picker to insert a link
With the consent text field active, type @ anywhere in the text. A variable picker dropdown appears with two sections: Quiz Links for inline hyperlinks you create yourself, and Result Card Products for dynamic product variables. Use the Quiz Links section to embed a clickable link — ideal for pointing visitors to your privacy policy directly inside the consent text.
Step 6: Create a privacy policy link
Click Create new link in the Quiz Links section. An inline form expands inside the picker with two fields: Link title (the visible text, e.g. "Privacy policy") and Destination URL (e.g. bluebarry.ai/privacy-policy). Fill in both fields and click Create link. The link is inserted at the cursor position in your consent text and becomes clickable for quiz visitors.
Verifying consent in Profiles
After publishing your quiz, run a test session and navigate to Profiles in bluebarry. The profiles list shows a Synced column (indicating whether the profile was pushed to Klaviyo) and a Consent column (showing Yes or blank based on whether the visitor ticked the checkbox). A visitor who submitted their email address without ticking the consent checkbox will appear in Profiles but will not be synced to Klaviyo — protecting you from sending to contacts who did not opt in.
To test the full consent flow: run through the quiz twice — once without ticking the checkbox, once with it ticked. Refresh the Profiles page after each run and compare the Synced and Consent values. Only the session where consent was given should show a Synced status in Klaviyo.
Next steps
With consent handling in place, you are ready to build out the rest of your Klaviyo automation:
- Klaviyo Quiz Integration — connect bluebarry to Klaviyo and configure profile creation and list subscription
- Trigger Email Flows Based on Quiz Events — fire automated sequences right after quiz completion
- Segmenting Your Audience Based on Quiz Results — build segments from the quiz properties bluebarry syncs