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Help Center/Quiz matching and results/Show product variants in quiz results

Show product variants in quiz results

Martijn Douma
Martijn Douma · Co-founder bluebarry
Updated September 25, 2026

Many products come in several colors, sizes or shades. On a quiz result card, bluebarry can show those variants as small swatches, so shoppers pick the exact version they want right there instead of hunting for it on the product page.

A quiz result card with a row of variant swatches under the product image

How variants show on a result card

  • The card shows one product with its variants as swatches below the image.
  • Only variants that fit the shopper's answers (and the card's own filters) are shown.
  • The cheapest matching variant is shown first, so the card opens on the lowest price.
  • When a shopper clicks a swatch, the image, name, price, selling point and link switch to that variant. Add to cart adds that variant too.

Make sure bluebarry knows your variants

Variants are separate products that share a Parent ID (shown as Group ID in the products table).

  • Store sync: the Shopify app and the other store integrations group variants for you.
  • Feed: give every variant its own row, add a column with a shared parent ID and map it to Parent ID. Optionally map a column with a small swatch image to Variant Icon URL. Without it, the swatch uses the variant's main image.

To check, open a product under Products → All products. Related variants lists the other variants of that product.

Turn variants on or off per card

  1. In the sidebar, go to Quiz funnels → All quizzes and click Edit on your quiz.
  2. On Design quiz, expand Result page on the Content tab and click a result card.
  3. Under Display, use Show variants. It is on by default.
  4. Publish the quiz.

Don't see the switch? Then your catalog has no products with a Parent ID yet.

Variants as separate results

Sometimes the variant is the whole point, for example a foundation finder where each shade is its own recommendation. Then go to Match products → Global Filters and turn on Treat variants as separate products. Each variant becomes its own result, and cards no longer show swatches. See Set global filters for a quiz.

Related articles

Working with quiz result settings

Set up the end of your quiz: the loading screen, prices, reviews and AI summary on the result page, and what each result card shows and does.

Read article →

Set global filters for a quiz

Use global filters to decide which products a quiz may recommend at all, such as only items in stock or one market, and treat variants as separate products.

Read article →

Preparing your product feed

Get your CSV or Google Sheet ready for bluebarry: the two required columns, the ones you really want, clean number formats, attributes and variants.

Read article →

Can’t figure it out? We probably can.

Every article here was written by the people who built the product. If one of them still leaves you stuck, tell us and we’ll fix it.

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