Shopify shows the same collection page to everyone. For shoppers it recognizes, bluebarry adds a few things on top: a row of picks for them, badges made for their profile, a way back to where they left off, and the filters they keep using. None of it moves or hides a product in the grid, and new visitors see your normal page.
Switch parts on or off
- On the Design tab, select the product grid and click Settings.
- Open the Personalize tab. Every part has its own switch, and most start switched on.
- Publish or republish the template on the Launch tab. The switches reach your store when you do.
The “For you” row
A row above the grid, headed “Picked for you”, with a returning shopper's picks from this collection. Each card looks like the cards in your grid and says why it is there, for example “92% match” or “You viewed this”. The row fills from the sources you switch on, in this order:
- Quiz results (on): their latest quiz results that are in this collection, with the match score.
- Recently viewed (on): products in this collection they looked at before.
- Goes with what they viewed (on): products often bought together with what they looked at.
- Similar to what they viewed (off): products shoppers often view together with it.
The row only shows on the first page of a collection, without filters, and only to shoppers who finished a quiz in the last 90 days or viewed a product from this collection. Their space is kept free while the page loads, so the products never jump down. If there turn out to be no picks, the row disappears. Sold-out products are left out, and prices follow the shopper's market. A small group of 10% of these shoppers doesn't get the row, so bluebarry can compare shoppers with and without it.
In the editor, the canvas shows the row with example picks from the collection, marked Returning shoppers only. Click it to open the Personalize tab.
Personalized badges
Badges in your search design can depend on a shopper's profile, for example a badge for products that suit their skin type. With Personalized badges on, the grid shows them on the cards of the shoppers they apply to, the same as your search results do. You create the badges in your search design.
Continue where they left off
A shopper who browsed to page 4 of a collection and comes back finds a “Continue at page 4” button above the products on the first page.
Suggested filters
Filters a shopper used at least twice in the last 30 days, in your search or on any collection, show as one-tap buttons above the products, for example “Size: M”. Up to four show, and only filters this collection offers. They are suggestions: nothing is filtered until the shopper taps one.
Good to know
- All of this needs the bluebarry app embed switched on in your Shopify theme.
- Shoppers are recognized per browser. What someone did on their phone doesn't show on their laptop.
- To order the whole collection by what sells, for everyone, see smart order in Set up the product grid.