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Measure result card performance

Martijn Douma
Martijn Douma · Co-founder bluebarry
Updated September 25, 2026

The result page is where a quiz earns its money. If you show several result cards, for example "Best match" and "Also great", you want to know which ones shoppers actually click. Here is how to find out.

In quiz analytics

Go to Quiz funnels → Analytics, pick the quiz and look at the Recommendations to review card. It flags products that get fewer clicks than their spot on the page deserves, your top performers, products that are recommended but never bought, and whether shoppers only ever click the first result. See act on quiz insights.

Numbers per result card

For clicks per result card, ask Barry. On the analytics page, click Ask Barry about this view and ask, for example, "How do my result cards perform?". You can ask the same in Claude or ChatGPT once you have connected bluebarry there. Behind the scenes this uses the get_result_card_performance tool, which returns:

Result card numbers
FieldWhat it means
cardNameThe result card's internal name, or its label.
cardOrderThe card's position on the result page.
shownSessionsSessions in which the card was shown.
clickedSessionsSessions in which a shopper opened a product from the card.
clickThroughRateClicked sessions as a percentage of shown sessions.

What the numbers tell you

  • Shown often, clicked rarely. Shoppers see the card but it does not convince them. Try clearer copy, a better product fit or a different order.
  • Rarely shown. The card's filters may be so narrow that few answer paths reach it.
  • High click-through. Something works here. Use the same approach for your other cards.

Related

  • Connect bluebarry to Claude
  • MCP tool reference

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MCP tool reference

Connect an AI assistant to the read-only bluebarry MCP server and see every tool it offers for quizzes, search, landing pages and profiles.

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Connect bluebarry to Claude

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