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Learn what zero-party data is, how it differs from first-party data, and discover 8 proven methods to collect it. This comprehensive guide covers examples, best practices, and strategies for eCommerce success.

Discover how conversational commerce is transforming eCommerce through AI chatbots, messaging apps, and voice assistants. Learn strategies, tools, and best practices for implementing conversational commerce.

Learn what guided selling is and how it transforms online retail. This complete guide covers product advisors, quizzes, AI recommendations, and how to implement guided selling for higher conversions.

A comprehensive guide covering everything you need to know about creating a product recommendation quiz for your eCommerce business. Learn quiz design, implementation, examples, marketing strategies, and advertising.

Learn how to create a Product Check for your PDP that helps shoppers confirm if it's the right item for them — and if there are better alternatives.

Maximize sales from your SEO efforts, and make on-page improvements by customer-driven ideas with bluebarry.

Discover key statistics about how orienting buyers behave in eCommerce. Learn about personalization preferences, cart abandonment rates, decision overload, and the effectiveness of guided selling tools.

Learn the 5 essential steps to leverage a product advisor for marketing success. Covers design, website integration, audience understanding, content & SEO, and audience building based on advisor behavior.

Understand the consideration phase of the buyer's journey and learn practical strategies to win over customers. Discover how to guide buyers, engage them on product pages, and outperform your competition.

Learn why social proof is essential for e-commerce success. Discover the psychology behind social proof, where to place it, and how to prioritize building testimonials and reviews for higher conversions.

Learn how to optimize your product detail pages for higher conversions. Covers measuring success, imagery, pricing, descriptions, CTAs, and building an action plan for PDP optimization.

Adding margins to the products in your product feed is a great way to sell more of your high-margin products with bluebarry. Here's how.