1. What percentage of buyers prefer personalized shopping experiences?
According to McKinsey & Company (2021) approximately 76% of consumers are more likely to purchase from brands that personalize their buying experience.
2. What is the average return rate in e-commerce in 2024?
In 2024, the average return rate for e-commerce purchases is estimated to be 17.6%. This is a cross-industry average.
3. What percentage of shoppers struggle with search filters?
84% of shoppers struggle with search filters when shopping online. Online shoppers believe that technical specifications in product filters are often unclear or misunderstood.
4. How many buyers experience product filters returning incorrect products?
45% of users say that product filters are often incorrectly applied to products.
5. How many buyers think product filters lack helpful information?
44% of product filters lack a helpful degree of specificity (according to Software Advice). 34% are too limited to truly narrow down the product selection.
6. What percentage of e-commerce buyers abandon their carts?
The average cart abandonment rate for e-commerce is around 69.8%. This stat was reported and introduced by Baymard Institute.
7. Does presenting fewer options impact consumer decision making?
Consumers are 10 times more likely to make a confident decision when presented with fewer options. This highlights the undeniable impact of decision overload.
8. How effective are guided selling tools for converting buyers?
Research by Forrester shows that live chat increases conversion rates by 20% to 40%. Guided selling tools (product advisors) are estimated to have a higher impact due to being used as a more targeted digital sales asset.
9. How many buyers suffer from decision overload?
A staggering 74% respondents reported abandoning an online shopping cart at least once in the past three months due to feeling “overwhelmed by content or frustrated by the abundance of choices.”
Improving the experience of orienting buyers.
Looking at the statistics in this article, we can clearly conclude that orienting buyers are often overwhelmed by the amount of choices. Not just on your online store, but during their full buying journey. Tackling this might be vital for eCommerce businesses.