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Fix Conversion Tracking Gaps

Fix Conversion Tracking Gaps

MD
Martijn Douma · Co-founder bluebarry
Last updated: May 15, 2026

Use this article when landing page visits or conversions are missing from your reporting. Start by checking the landing page Launch tracking settings, then confirm the storefront or external analytics setup only after the bluebarry settings are complete.

Check Landing Page Tracking

Meta pixel settings with Pixel ID and Conversions API access token fields.
  1. Go to Landing pages.
  2. Open the affected landing page.
  3. Click Launch.
  4. Open the conversion tracking checklist item or tracking settings.
  5. Confirm Pixel ID is filled with the correct Meta Pixel ID.
  6. Confirm Conversions API access token is filled only with a valid token from the same Meta account.
  7. Click Meta documentation if you need to check the Meta-side token requirements.
  8. Save or publish the landing page changes, then run a test visit and conversion.

After testing, allow normal processing time before comparing bluebarry analytics and the external analytics system.

Related articles

Implementing Performance Tracking Script

Set up conversion tracking to measure the performance of your quiz funnels.

Understand Conversion Attribution

Conversion attribution explains how bluebarry connects quiz sessions, recommended products, result clicks, and purchase events into analytics and revenue reporting.

Analyze Landing Page Performance

Analyze landing page performance to compare traffic sources, sessions, conversions, and campaign outcomes.

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