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Quiz funnel software for ecommerce

Your store confuses people. A quiz funnel doesn't.

Landing page, quiz, result page, email follow-up. One funnel that takes a shopper from "no idea" to "add to cart" in under two minutes. Built for stores where 1,000s of SKUs scare people off.

Free for 14 days · first funnel live in days, not months

MerodaDecathlonKampeerhal RodenKookgigantDimplex
1 · Landing page
2 · Product quiz
3 · Result page
4 · Email follow-up
1 · Landing page
1 · Landing page
1 · Landing page
2 · Product quiz
2 · Product quiz
3 · Result page
3 · Result page
4 · Email follow-up
4 · Email follow-up

A quiz funnel does what your best salesperson would: it asks a few smart questions, listens, and walks every shopper from ad click to the one right product. No 400-option collection page. No wishing them luck.

22% ROAS increase

Your ads work. Your collection pages don't.

You pay for the click. The shopper lands on a wall of 60 products, filters for 10 seconds, and leaves. That's not a traffic problem, that's a dead end. A quiz funnel gives paid traffic somewhere to go: a path that ends at one product with their name on it.

Generate quiz funnel
Your ads work. Your collection pages don't.
129% conversion increase

Hundreds of SKUs, zero clue what to buy.

Shoppers don't compare 400 products, they freeze and bounce. Choice paralysis isn't cured by better filters. It's cured by asking three questions and doing the choosing for them. That's the whole trick.

Generate quiz funnel
Hundreds of SKUs, zero clue what to buy.
Higher AOV, zero discounts

Dynamic recommendations and bundles that always fit

Stop pushing the same static set on everyone. Recommendations and bundles compose themselves from the quiz answers, so every shopper sees products that are actually theirs. Bigger carts, no discount in sight.

Generate quiz funnel
Dynamic recommendations and bundles that always fit
The funnel

Direct response funnels. Make sure every step helps the purchase.

Landing pages that keep the promise

Your ad said one thing. The landing page delivers exactly that, with a single job: get the shopper to press "start". No menus, no side quests, no way to wander off.

Quiz landing pages →
Landing pages that keep the promise

A quiz that feels like a conversation

Who's it for, what's the occasion, what's the budget? Six question types and branching logic that reads like a chat, not a form. Shoppers finish it because every question is about them.

Product quiz →
A quiz that feels like a conversation

Result pages that close the sale

Not "here are 12 options". One personal recommendation, with the why spelled out: "You said X, so this one." That is the exact moment a browser becomes a buyer.

Result pages that close the sale

Email that already knows the answer

Every quiz answer lands in Klaviyo, Omnisend or ActiveCampaign as zero-party data. So your flows can say "you wanted a quiet heater for a small bedroom" instead of "we sell heaters".

Email that already knows the answer
Step-by-step

From store URL to live funnel in four steps.

You don't need a dev team or a design degree. Just a URL and 30 minutes.

1

Generate

Paste your store URL. The AI builds the funnel: theme, questions, design, matched to your catalog.

2

Tweak

Adjust tone, colors, questions and logic until it feels like your brand.

3

Launch

Embed it, run ads to it, watch start and completion rates roll in.

4

Optimize

Every answer makes the recommendations sharper. The funnel learns, you profit.

What a good quiz funnel looks like.

87%
average completion rate across live bluebarry funnels
11.6%
funnel conversion to purchase
126%
better conversion from quiz-takers vs regular visitors

Our internal benchmark is an 80% completion rate. Funnels that underperform get fixed, not ignored. We take this personally.

Successes from our users

What they achieve with quiz funnels.

Live quiz funnel
Live quiz funnel
+102%
Email list growth
+124%
Conversion increase
Mark Lammertink
Mark Lammertink
Founder, Powerstationshop
"I had been looking for a good product quiz, smart search and a helpful partner for almost a year. There are several providers, but bluebarry stands head and shoulders above the rest!"
Meta
Shopify
Omnisend

Wired into everything you already run.

Shopify, Magento, WooCommerce and Lightspeed, plus Klaviyo, Omnisend and ActiveCampaign for email. Every answer flows into the tools you already run.

See all integrations
Shopify
Magento
Klaviyo
Reloadify
Zapier
Make
WooCommerce
Channable
Spotler

Quiz funnel FAQ

Do quiz funnels actually work for ecommerce?⌄⌃

Across live bluebarry funnels: 87% average completion, 11.6% conversion to purchase, and quiz-takers convert 126% better than regular visitors. They work best where choice is hard: big catalogs, technical products, gifting.

How fast can I launch one?⌄⌃

Days, not months. Paste your store URL, the AI generates the funnel, you tweak and embed it. Several customers were live within two days.

What does quiz funnel software cost?⌄⌃

Free for 14 days, no credit card. After that, plans scale with your funnel volume. See the pricing page for details.

Do I need a developer?⌄⌃

No. The funnel is generated from your store URL and embedded with a single snippet. If you can paste a link, you can launch a funnel.

What's the difference between a quiz funnel and a product quiz?⌄⌃

A product quiz is one step. A quiz funnel is the whole path: landing page, quiz, personal result page and email follow-up working as one, so no stage leaks shoppers.

Which platforms does it work with?⌄⌃

All of them. Test us.

Generate a quiz funnel today.
Launch your Meta campaign tomorrow.

Paste your store URL and get a working quiz funnel to play with. If you're serious about fixing choice paralysis, this is the fastest way to find out what it's worth.

Free for 14 days · no credit card required

bluebarry.

Helping beauty, health and outdoor brands reach their dream AOV

[email protected]+31 6 57 16 10 87De Ried 10, 9285KK Buitenpost (The Netherlands)
Martijn DoumaStan van RooyAnco PostmaJelmer Reitsma

The guys that are increasing your AOV.

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