Quiz funnel software for ecommerce
Your store confuses people. A quiz funnel doesn't.
Landing page, quiz, result page, email follow-up. One funnel that takes a shopper from "no idea" to "add to cart" in under two minutes. Built for stores where 1,000s of SKUs scare people off.
Free for 14 days · first funnel live in days, not months






A quiz funnel does what your best salesperson would: it asks a few smart questions, listens, and walks every shopper from ad click to the one right product. No 400-option collection page. No wishing them luck.
Your ads work. Your collection pages don't.
You pay for the click. The shopper lands on a wall of 60 products, filters for 10 seconds, and leaves. That's not a traffic problem, that's a dead end. A quiz funnel gives paid traffic somewhere to go: a path that ends at one product with their name on it.

Hundreds of SKUs, zero clue what to buy.
Shoppers don't compare 400 products, they freeze and bounce. Choice paralysis isn't cured by better filters. It's cured by asking three questions and doing the choosing for them. That's the whole trick.

Dynamic recommendations and bundles that always fit
Stop pushing the same static set on everyone. Recommendations and bundles compose themselves from the quiz answers, so every shopper sees products that are actually theirs. Bigger carts, no discount in sight.

Direct response funnels. Make sure every step helps the purchase.
Landing pages that keep the promise
Your ad said one thing. The landing page delivers exactly that, with a single job: get the shopper to press "start". No menus, no side quests, no way to wander off.
Quiz landing pages →
A quiz that feels like a conversation
Who's it for, what's the occasion, what's the budget? Six question types and branching logic that reads like a chat, not a form. Shoppers finish it because every question is about them.
Product quiz →
Result pages that close the sale
Not "here are 12 options". One personal recommendation, with the why spelled out: "You said X, so this one." That is the exact moment a browser becomes a buyer.

Email that already knows the answer
Every quiz answer lands in Klaviyo, Omnisend or ActiveCampaign as zero-party data. So your flows can say "you wanted a quiet heater for a small bedroom" instead of "we sell heaters".

From store URL to live funnel in four steps.
You don't need a dev team or a design degree. Just a URL and 30 minutes.
Generate
Paste your store URL. The AI builds the funnel: theme, questions, design, matched to your catalog.
Tweak
Adjust tone, colors, questions and logic until it feels like your brand.
Launch
Embed it, run ads to it, watch start and completion rates roll in.
Optimize
Every answer makes the recommendations sharper. The funnel learns, you profit.
What a good quiz funnel looks like.
Our internal benchmark is an 80% completion rate. Funnels that underperform get fixed, not ignored. We take this personally.
What they achieve with quiz funnels.

"I had been looking for a good product quiz, smart search and a helpful partner for almost a year. There are several providers, but bluebarry stands head and shoulders above the rest!"

Wired into everything you already run.
Shopify, Magento, WooCommerce and Lightspeed, plus Klaviyo, Omnisend and ActiveCampaign for email. Every answer flows into the tools you already run.
See all integrations




Quiz funnel FAQ
Do quiz funnels actually work for ecommerce?⌄⌃
Across live bluebarry funnels: 87% average completion, 11.6% conversion to purchase, and quiz-takers convert 126% better than regular visitors. They work best where choice is hard: big catalogs, technical products, gifting.
How fast can I launch one?⌄⌃
Days, not months. Paste your store URL, the AI generates the funnel, you tweak and embed it. Several customers were live within two days.
What does quiz funnel software cost?⌄⌃
Free for 14 days, no credit card. After that, plans scale with your funnel volume. See the pricing page for details.
Do I need a developer?⌄⌃
No. The funnel is generated from your store URL and embedded with a single snippet. If you can paste a link, you can launch a funnel.
What's the difference between a quiz funnel and a product quiz?⌄⌃
A product quiz is one step. A quiz funnel is the whole path: landing page, quiz, personal result page and email follow-up working as one, so no stage leaks shoppers.
Which platforms does it work with?⌄⌃
All of them. Test us.
Generate a quiz funnel today.
Launch your Meta campaign tomorrow.
Paste your store URL and get a working quiz funnel to play with. If you're serious about fixing choice paralysis, this is the fastest way to find out what it's worth.
Free for 14 days · no credit card required