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Help Center/Getting started/Generate a quiz with AI

Generate a quiz with AI

Martijn Douma
Martijn Douma · Co-founder bluebarry
Updated September 25, 2026

Describe the goal of your quiz in a sentence or two and bluebarry drafts the whole thing: a start page, questions, answers, the rules that match answers to your products, and result cards. It reads your product catalog to do it, so the draft speaks the language of what you actually sell.

Generate the quiz

The AI Generation step with the question What is the goal of this quiz? and a prompt typed in
  1. In the sidebar, go to Quiz funnels → All quizzes.
  2. Click Add quiz funnel.
  3. Choose Generate with AI.
  4. Under What is the goal of this quiz?, describe who the quiz is for and what it should help them choose. Write it in the language the quiz should be in: the draft comes out in the same language.
  5. Click Generate, or press ⌘Enter on a Mac or Ctrl+Enter on Windows.

Generating takes about a minute. You can watch the progress, or click Play Pacman while waiting. When the quiz is ready, bluebarry opens it in the editor. If you are mid-game, click Go to Quiz when you are done.

The AI Generation step showing Analyzing products while the quiz is being generated

Write a useful prompt

The prompt needs a little more than ten characters, but a good one is two or three sentences. Your products and their properties come from your catalog, so spend the words on your shoppers.

What to put in the prompt
IncludeExample
Who the shopper isBeginner runners, people with sensitive skin, first-time espresso buyers
What they need to decideWhich shoe, which routine, which machine
What matters mostComfort and injury prevention, fragrance-free, budget under €300

For example: “Help beginner runners find the right shoe for their first marathon. Focus on comfort and injury prevention.”

Review the draft

A generated quiz is a starting point. Nothing is live until you publish, so take a few minutes to make it yours:

  1. Read each question on Design quiz and rewrite anything that does not sound like your brand.
  2. Open Match products and look for a red number on the tab. It counts answers that match no products at all.
  3. Run through a few answer paths on Test flow and check the recommendations.
  4. Check the colors and fonts on the Design tab of the left panel. On Shopify stores bluebarry picks up your store's colors and logo. Elsewhere you start from the default theme.

More AI help in the editor

You can use AI on an existing quiz too. The sparkle button next to Questions opens Generate questions with AI, the one next to Result page drafts result cards, and Generate filters with AI on Match products maps answers to product properties. For anything bigger, click Ask Barry in the editor. See meet Barry.

Related articles

Start your first quiz funnel

Create your first product quiz under Quiz funnels, build it by hand or with AI, and follow the steps from the first question to publishing.

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Quiz editor overview

A quick tour of the quiz editor: the four steps from Design quiz to Launch, where each setting lives, and how saving and publishing work.

Read article →

Meet Barry, your AI marketer

Ask Barry about your store, act on For you findings, let Barry make and undo changes, and use Barry in the editors and the weekly email.

Read article →

Can’t figure it out? We probably can.

Every article here was written by the people who built the product. If one of them still leaves you stuck, tell us and we’ll fix it.

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