General
What should a quiz result page include?
A converting result page has five elements: a headline that echoes the shopper's answers, one top match plus two or three alternatives (not a grid of twelve), a short "why this fits" explanation per product tying it back to their answers, price and reviews in view so nobody has to leave the page to judge the advice, and an optional email step to save the results. Just as important is what to leave out: pick one primary call to action and demote everything else, because a result page that asks for everything converts to nothing. We break each element down in quiz result page design.