The €100 mln routine playbook

Only for €5–20 mln beauty brands on Shopify.

Everyone else: still a good read. But brands this size get the most out of it. Inside? A deep dive into the B.A.R framework. The only framework that fixes AOV and retention in one go.

Trusted by €100 mln beauty brands like Meroda

Martijn

Co-founder, bluebarry

Why I built this playbook

The idea is easy. The execution isn't.

Higher AOV and better retention. That's what it all comes down to, right? And honestly, the concept isn't hard. Want retention? Your product has to become a habit. Want a higher AOV? Sell more products to the same customer.

The hard part is actually doing it. The product pages, the cart, the emails, the maths. That's where most brands fail, and that's why I wrote this playbook.

Run it yourself, or run it with us. Either way, it works. Enjoy.

Martijn, co-founder

What you'll find in this playbook

A framework that sells routine after routine.

B.A.R is how the fastest-growing beauty brands turn one-time buyers into routine buyers. Build a profile, adapt your store, and make retention pay. Each letter is a chapter, with clickable store demos.

BBuild their profileRoutine quiz, self-segmenting popup and intent pills: three ways to ask, one profile.

AAdapt your storeDynamic product pages, cart and collection labels that fit each shopper.

RRetention is $$$Post-purchase upsell, the education flow, and replenishing with the routine.

+Why it works: habitsThe habit loop behind every routine, told through one customer's first seven weeks.

+A 12-step launch planClustered by B, A and R. Most brands finish it in a week.

+Your losses, calculatedPlug in your numbers, pick a level, see what the habit gap costs you a year.

Still here? Then it's for you.

Beauty brand, €5–20 mln, on Shopify. Get the playbook, run the framework, sell routines.

bluebarry.