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Quiz Funnel for Meta Ads

Turn cold ad clicks into buyers

Send Facebook and Instagram traffic to a quiz landing page. Shoppers answer a few questions, get matched products and leave their email.

Free for 14 days · no credit card needed

MerodaDecathlonKampeerhal RodenKookgigantDimplex
1 · Landing page
2 · Product quiz
3 · Result page
4 · Email follow-up
1 · Landing page
1 · Landing page
1 · Landing page
2 · Product quiz
2 · Product quiz
3 · Result page
3 · Result page
4 · Email follow-up
4 · Email follow-up
Why it works

Why brands send ad traffic to a quiz

Cold traffic

Cold clicks bounce on product pages

People clicking an ad are curious, not ready to pick a product. A quiz meets them there and guides them to the right one.

Build my quiz funnel
Cold clicks bounce on product pages
Signal loss

Ad tracking keeps shrinking

Apple's App Tracking Transparency cut the signals Meta optimizes on. Quiz answers and emails are data you own.

Build my quiz funnel
Ad tracking keeps shrinking
Conversion events

Better signals back to Meta

Send quiz leads and purchases to Meta as conversion events through Zapier or Make, so campaigns optimize on real intent.

Build my quiz funnel
Better signals back to Meta
Benchmark report · 2026

An honest analysis of our top performers.

Three numbers from 130,000+ live quiz sessions on bluebarry stores. Check yours against them.

Go to benchmark report →
89%
Completion
average · top 94%
~55x
Return on tooling
median · range 26x–373x
4–29%
Conversion
of completed sessions
Successes from our users

What they achieve with quiz funnels.

Live quiz funnel
Live quiz funnel
7.4
ROAS with bluebarry
6.2
ROAS before
E
Emil Costrut
Agency owner, Costrut
"I've tried multiple quiz builder tools for e-commerce clients, but I ended up loving bluebarry. ROAS jumped from 6.2 to 7.4 after implementing bluebarry."
Klaviyo
What you get

Everything in our quiz funnel.

Everything in our quiz funnel, built for paid social traffic.

Included
✓
Quiz landing pages for each campaign
✓
Email capture before the result
✓
Conversion events to Meta via Zapier or Make
✓
Funnel analytics per question

Want the full picture? see everything our quiz funnel does.

Wired into everything you already run.

Shopify, Magento, WooCommerce and Lightspeed, plus Klaviyo, Omnisend and ActiveCampaign for email. Every answer flows into the tools you already run.

See all integrations
Shopify
Magento
Klaviyo
Reloadify
Zapier
Make
WooCommerce
Channable
Spotler
Pricing

One tool. One clear price.

Quiz funnels & product finders
From €149/mo

Unlimited product finders and funnels, landing pages included.

Always included
  • ✓Profile collection (anonymous and identified)
  • ✓Talk with your analytics and dashboarding (AI)
  • ✓Dedicated support
  • ✓Access to Discord community
  • ✓A/B testing on every tool, free
Up to 5,000 orders/mo€149/mo
5,000 – 10,000 orders/mo€249/mo
10,000 – 25,000 orders/mo€399/mo
25,000+custom pricing

Per month, billed yearly. Monthly billing available.

Generate a quiz

Free for 14 days

Combine tools on the pricing page →

Build your first ad quiz funnel

Start free for 14 days, or book a 15 minute demo and we plan the funnel with you.

Free for 14 days · no credit card needed

bluebarry.

Helping beauty, health and outdoor brands reach their dream AOV

[email protected]+31 6 57 16 10 87De Ried 10, 9285KK Buitenpost (The Netherlands)
Martijn DoumaStan van RooyAnco PostmaJelmer Reitsma

The guys that are increasing your AOV.

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