I’ve been working in the software space since 2019, specializing in helping businesses improve how they sell their product to their customers.
Over the years, I spoke to 1000s of companies and discussed how to:
– Transform product features into customer benefits
– overcome choice paralysis
– and make it easier to buy
I saw firsthand how overwhelming it can be for customers to navigate product choices. Too many options, too little direction.
That’s when I realized the power of guided selling and product advisors.
Guided buying is about simplifying decisions. It’s about understanding what your customers need and steering them to the right product. When you reduce the overwhelm, you boost confidence—and conversions follow.
Over the years, I’ve helped countless businesses improve their sales by fine-tuning their customer journeys. Small changes in the user experience can lead to big results. It’s not about reinventing the wheel, it’s about getting it right.
Today, I’m continuing this work with bluebarry. But instead of trying to reinvent eCommerce, my goal is simple: help businesses become even more successful at what they’re already doing.
I focus on sharing my knowledge about user experience in webshops and how guided buying can help drive higher conversions. It’s about creating smarter, easier experiences for customers—and it’s more important than ever in today’s crowded market.
