Giving your quiz takers the possibility to leave their email while taking your product recommendation quiz is a great way of kickstarting personalized email marketing and increasing your overall conversions across the buying journey.
In this article, we'll explain how to connect bluebarry to your ESP (Email Service Provider), using Klaviyo as an example.
Why connect your ESP?
When you integrate bluebarry with your email marketing platform, you can:
- Capture email addresses directly from your quiz
- Send personalized product recommendations via email
- Segment customers based on their quiz answers
- Trigger automated email flows based on quiz completion
- Increase customer lifetime value with targeted follow-ups
Supported platforms
bluebarry integrates with all major ESPs through our native integrations or webhooks:
- Klaviyo – Native integration
- Omnisend – Native integration
- Mailchimp – Via Make.com or webhooks
- ActiveCampaign – Via Make.com or webhooks
- Any ESP – Via webhooks or Zapier/Make.com
Basic setup flow
- Add an Email Step to your quiz funnel to collect email addresses
- Connect your ESP in the bluebarry Integrations settings
- Configure what data gets sent (answers, recommendations, etc.)
- Set up automated flows in your ESP based on the incoming data
Adding an email step to your quiz
Create a compelling reason for visitors to share their email:
- "Get your personalized recommendations sent to your inbox"
- "Receive a 10% discount code with your results"
- "Save your results for later"
The email step can appear anywhere in your quiz flow—test different placements to optimize conversion.
Data sent to your ESP
Depending on your configuration, bluebarry can send:
- Email address
- All quiz answers (as profile properties)
- Product recommendations
- Quiz funnel name/ID
- Timestamp
💡 Pro tip
Use clean, descriptive internal names for your questions and answers. These become profile properties in your ESP, so "budget_under_100" is much more useful than "Q3_A2" when building segments.
Next steps
Check out our platform-specific guides:
- How to setup the Klaviyo integration
- Setting up webhooks (for any ESP)
- Make.com integration (for advanced automation)