Klaviyo
What Klaviyo flows should you build around quiz results?
Quiz-driven flows outperform generic alternatives because the messaging is grounded in what the customer actually told you. Here are the most impactful flows to build:
- Post-quiz recommendation flow — triggered immediately after someone completes a quiz. Reference their specific results, explain why those products were recommended, and include relevant social proof.
- Quiz abandonment flow — targets people who started the quiz but didn't finish. Remind them that a personalized recommendation is waiting for them.
- Replenishment flow — timed to quiz answers about usage frequency or product type, nudging customers to reorder at the right moment.
- Cross-sell flow — recommends complementary products based on quiz preferences and past purchases.
- Win-back flow — re-engages lapsed quiz takers with updated recommendations or new products that match their original answers.
Each of these flows converts better than its generic equivalent because you're working with first-party data the customer chose to share with you.