What is a lead generation quiz?

A lead generation quiz (also called an email-capture quiz) is a product quiz optimized for list growth: the shopper answers a few questions and the personal recommendation is delivered with an email step. Unlike a discount popup, it earns the address by being helpful instead of buying it with margin, and every signup arrives with the shopper's answers attached as zero-party data your email platform can segment on immediately. The email step can gate the results for maximum list growth, or sit on the result page as an optional "email me my results" for maximum trust. Powerstationshop grew their email list 200% in three months with this approach. The full playbook is in our lead generation quiz guide.