bluebarry.
The post-purchase profit playbook

Only for beauty & health brands doing €100K+ a month on Shopify.

Anyone can read it, but it's written for brands that size. It shows how to make a second sale on orders you already paid for, with the 6-step PROFIT framework and real numbers from published case studies.

Based on tactics used by brands likeGrünsKetone-IQ
Martijn working on a laptop at a table overlooking a forest
Martijn
Co-founder, bluebarry
Why I built this playbook

The idea is easy. The execution isn't.

A post-purchase offer is one screen between "Pay now" and "Thank you". Most Shopify brands already have an app that can show it. Very few make real money with it.

The difference is in the details: the right offer for each type of buyer, a fallback for every no, weekly tests, and a holdout group that proves the money is really extra. That's what this playbook is about.

Run it yourself, or let us run it for you.

Martijn, co-founder
What you'll find in this playbook

What's inside? The P.R.O.F.I.T. framework.

The framework we use to turn a plain thank-you page into a second sale. Three parts, each with real examples you can copy.

1Part 1Every customer you paid for can make you a second sale
  • What a post-purchase funnel is
  • Same 5,000 orders, different result
  • Your number, calculated
2Part 2The right offer at the right time
  • Who it's for (and who it isn't)
  • 7 funnels that actually work
  • Turning buyers into subscribers
3Part 3The P.R.O.F.I.T. framework
  • 6 ways brands leave money behind
  • The PROFIT framework, step by step
+Your losses, calculatedEnter your revenue and order value. See what you leave behind every month.
+Real store examplesGrüns, Ketone-IQ and more, with the numbers they published.

Still here? Then it's for you.

For Shopify skincare and supplement brands doing €100k+ a month that want more from every order.

4 quick questions · instant access
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Helping beauty, health and outdoor brands reach their dream AOV

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The guys that are increasing your AOV.

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bluebarry

Bluebarry is the AI personalization platform for ecommerce, built for beauty brands, health brands and big catalog stores. Bluebarry captures shopper profiles with quizzes, popups, product finders and more, then adapts your store, recommendations and post purchase funnels to each visitor's profile. We work with major brands like Meroda, Loye Cosmetics and Decathlon. Bluebarry works on every ecommerce platform, from Shopify, Magento and WooCommerce to CCV Shop, and is live within minutes.