What types of quizzes can you add to a Shopify store?

The most common types are product recommendation quizzes, which guide shoppers to the right product based on their answers. Beyond that, you can add educational quizzes that help customers understand their needs (like a "find your skin type" quiz), gift finder quizzes for seasonal campaigns, size or fit quizzes to reduce returns, and lead generation quizzes designed primarily to capture email addresses. Some stores also use style quizzes or routine builders that recommend bundles or subscription boxes. The best format depends on your product catalog and what decision your customer needs help making.