How many questions should a Shopify quiz have?

Aim for 4 to 8 questions for most product recommendation quizzes. Fewer than 4 and you often don't have enough information to make a meaningful recommendation. More than 8 and you risk drop-off — every additional question adds friction. The sweet spot depends on your product complexity. A simple "find your scent" quiz might work beautifully with 4 questions, while a supplement recommendation quiz may need 7 or 8 to get the recommendation right. Focus on asking only questions that directly influence the product recommendation. If a question doesn't change the outcome, cut it.