Shopify
The most popular all-in-one platform. Easy setup, great app ecosystem, reliable hosting included. Charges additional transaction fees when using third-party payment gateways. See our Shopify fees calculator for a detailed breakdown.
Compare the true cost of Shopify, WooCommerce, BigCommerce, and Magento side by side. Enter your revenue to see which platform is most cost-effective for your business.
Turn off to see third-party gateway surcharges
The most popular all-in-one platform. Easy setup, great app ecosystem, reliable hosting included. Charges additional transaction fees when using third-party payment gateways. See our Shopify fees calculator for a detailed breakdown.
Free, open-source WordPress plugin. Maximum flexibility and no platform fees. Requires self-managed hosting and technical knowledge. Use our WooCommerce fees calculator for a detailed cost breakdown.
Similar to Shopify but with no platform transaction fees on any plan. Strong built-in features reduce app dependency. Has revenue limits per plan. Best for growing businesses that want value at scale.
Enterprise-grade platform. Open Source version is free but requires significant hosting and development. Adobe Commerce starts at ~$22K/year. Best for large enterprises with dedicated dev teams.
Add a product recommendation quiz to your store to increase conversions, no matter which ecommerce platform you use.
View integrationsCommon questions about ecommerce platform pricing, fees, and costs.
It depends on your revenue. For small stores (<$5K/month), WooCommerce with budget hosting can be the cheapest at ~$15-30/month total. Shopify Basic and BigCommerce Standard are both $39/month all-inclusive. At higher volumes ($20K+/month), BigCommerce often wins because it charges no platform transaction fees. WooCommerce also becomes competitive since its only variable cost is payment processing.
Choose Shopify if you want an all-in-one solution with zero technical maintenance. Choose WooCommerce if you want full control, already use WordPress, or need deep customization. Shopify is easier to start with; WooCommerce is more flexible long-term. At scale, WooCommerce can be cheaper due to no platform fees, but requires technical expertise.
No. BigCommerce charges 0% additional platform transaction fees regardless of which payment gateway you use. This is a significant advantage over Shopify, which charges 2%/1%/0.5% extra when using third-party payment gateways. You still pay the payment processor's fees (e.g., 2.89% + $0.29 for PayPal Braintree).
Magento Open Source is powerful but requires significant development and hosting resources. It's best for large businesses ($1M+/year) with dedicated development teams. Adobe Commerce (paid) starts around $22,000/year and targets enterprise brands. For most small-to-mid-size businesses, Shopify, WooCommerce, or BigCommerce are more practical choices.
Common hidden Shopify costs include: (1) Third-party transaction fees (2%/1%/0.5%) if not using Shopify Payments, (2) App subscriptions averaging $80-150/month for a typical store, (3) Premium theme costs ($150-350+), (4) Non-refundable processing fees on refunds, (5) International card surcharges (+1.5%), and (6) Currency conversion fees (1.5%).
WooCommerce (WordPress) traditionally offers the most SEO flexibility with plugins like Yoast and RankMath. Shopify has improved significantly and is more than adequate for most stores. BigCommerce has solid built-in SEO features. All platforms can rank well. The differences are more about ease of advanced optimization than fundamental capability.
Yes, all major platforms support migration. Tools like Cart2Cart and LitExtension can migrate products, customers, and orders. Typical costs range from $50-$500 depending on store size. The bigger cost is rebuilding your theme/design and replacing platform-specific apps. Plan for 2-4 weeks of migration and testing for a typical store.
All four platforms can handle high volume, but differently. Shopify (Plus) scales seamlessly without infrastructure concerns. BigCommerce handles high volume natively. WooCommerce requires proper hosting architecture but has no hard limits. Magento/Adobe Commerce is designed for enterprise-scale but requires expert management.
Payment processing fees are similar across platforms: typically 2.5-2.9% + $0.30 per transaction. The key difference is platform transaction fees: Shopify charges extra (0.5-2%) for third-party gateways, while WooCommerce and BigCommerce don't. Magento doesn't charge platform fees either. Using each platform's native processor usually gets the best rates.
This calculator uses publicly available pricing as of April 2026. Actual costs vary based on your specific plan, negotiated rates, app choices, and region. Platform pricing changes periodically, so always verify current rates on official pricing pages before making a decision.