How do you segment Klaviyo audiences based on quiz answers?

Start by identifying which quiz answers represent meaningful behavioral or preference differences in your customer base. Once quiz data flows into Klaviyo as custom profile properties, you can create segments using conditions like "quiz_skin_type equals dry" or "quiz_goal equals weight loss." You can also combine quiz properties with purchase behavior for more powerful segments — for example, people who indicated a preference for a certain category but haven't purchased from it yet. Avoid creating too many micro-segments early on. Begin with 3 to 5 core segments based on the quiz answers that most directly influence which products someone should buy, then refine as you gather performance data on open rates, click rates, and conversions across those groups.