Preparing Your Product Feed for bluebarry
This guide will help you prepare your product data feed to work with bluebarry.
A complete product feed is essential for creating accurate product recommendations and the questions and answers for your advisor.
In this article, we’ll walk you through the steps to help you create a high-quality product feed.
The steps:
Step 1: Gather minimum required fields
Here are the minimum required fields that your product feed should include:
Product Name:
This can be your website product titles (e.g., “Carry-On Suitcase”).
Product Page URL:
The exact link to the product page on your website (e.g., https://example.com/carry-on-suitcase).
Image URL:
The direct link to the main product image (e.g., https://images.example.com/carry-on.jpg).
Product Price:
A numeric column (e.g., 300.00) that shows the product’s cost.
Make sure to check your formatting.
Within bluebarry we make a distinction between numeric values (like price), and text values (like colors).
When importing your product feed, bluebarry automatically recognizes if your column (property) includes text values or numeric values.
Before importing, make sure to check all your columns, especially, pricing columns to make sure it is a numeric-only column.
- Column name: “Price (EUR)”
- Column value (in the rows): 300.00
This way, bluebarry recognizes it as a number instead of text.
Step 2: Include Product Attributes for filtering
Product attributes are characteristics like
- Size
- Volume
- Color
- Category.
They make sure bluebarry knows how to filter your products properly based on answers.
Example:
If an end user wants a suitcase for a weekend trip:
- They might need a carry-on (small in size, around 40–50 liters).
- By having an attribute called “Volume” set to 40L, we can filter out large suitcases of 67L or 87L.
💡 Tip: Making attributes “sellable” through data enrichment
To truly optimize your product feed, add relevant attributes that match how customers talk about your products. We have a separate article on “data enrichment” (linked below) that explains how you can enrich and expand your product attributes.