Every quiz question either filters or ranks products. A filter question removes products that don't fit. A ranking question keeps every product but moves the best fits to the top. Picking the right one per question is the difference between spot-on results and an empty result page.
Filter questions
A filter question treats the answer as a must-have:
- Products that don't match the answer are removed from the results.
- Shoppers only see products that meet the requirement.
- Answers that would leave no products at all are hidden, so shoppers never walk into a dead end.
Ranking questions
A ranking question treats the answer as a preference:
- All products stay in the running.
- Products that match the answer score higher and move up.
- The best overall match lands on the first result card.
When to use each type
Use a filter question when the answer is a hard requirement: a maximum budget, a size, a technical spec that has to fit, or a product type the shopper clearly doesn't want.
Use a ranking question when the answer is a preference: which features matter most, a style they like, or anything where a near miss is still a good suggestion. Ranking is also the safer choice when you worry about filtering too hard and ending up with nothing.
Examples
Filter: "What is your maximum budget?" If a shopper picks "Up to €200", products above €200 disappear from the results.
Ranking: "Which feature matters most to you?" If a shopper picks "Battery life", products with a long battery life move up, but the others still appear lower down.
Change the type of a question
- In the sidebar, go to Quiz funnels → All quizzes and click Edit on your quiz.
- Click the Match products tab.
- In the question list, use the small menu next to the question to switch between Filter and Ranking.
- Publish the quiz to make the change live.
For a ranking answer, the product count reads "match ranking rules": those products are ranked higher, the rest stay eligible.
Good to know
- Both types use the same answer filters. The type only decides what happens to products that don't match. See Configure answer product filters.
- Want ranking questions that still guarantee a perfect match? See Use full-match requirements.